The Three Core Content Sources on Social Media: PGC, CGC, and UGC

On TikTok, Instagram, Facebook & Co, companies’ marketing spending is constantly increasing

The top creators and brands post on TikTok and other social media channels almost every day. With this mass of assets, marketers are primarily concerned with the production effort for the content and how they can produce it. In his new Talking Heads column, Philip Papendieck, CEO of Intermate Group, explains the three core content sources on social media, PGC, CGC and UGC, what advantages and disadvantages they have and what the optimal mix looks like.

Let’s first clarify the terms: Production Generated Content, Creator Generated Content and User Generated Content are three of the…