Mr. Wichai Laocharoenpornkul
SUN pushes forward to produce healthy food from 100% plants, plans to launch 5-10 new products, moves forward with Mini Factory 2, speeds up production capacity 180,000-200,000 pieces/day into 7-Eleven convenience stores nationwide. Confident that income will grow exponentially.
Mr. Wichai Laocharoenpornkul Chief Executive Officer of Sunsweet Public Company Limited or SUN revealed that in 2024 the company plans to launch approximately 5-10 healthy, ready-to-eat food products from 100% plants (items). Currently, construction projects are underway. Mini Factory 2 building to support higher demand from domestic customers.
Currently, there is production of ready-to-eat products. (ready-to-eat : RTE) under the KC brand, sold in convenience stores nationwide in quantities of 80,000-100,000 pieces/day, totaling more than 15 items, received good response from health-conscious consumers of all genders and ages. It is expected that Mini Factory 2 will be able to answer the problem of increasing production capacity up to 180,000-200,000 pieces/day and generate revenue as targeted at 800-1,000 million baht/year. The company also has a plan to develop the shelf life of products to meet the needs of customers abroad. and suitable for future exports
“The company drives on strategy. Take on economic challenges and changing conditions in society. To be in line with the new way of the world in the Never Normal Digitalization era. By restructuring the business Cost management and continue to transform the organization towards the goal of sustainability By using innovation and technology in every part of the business.
This is from the continuous growth in operating results. This is in line with food market opportunities both at home and abroad that are expanding and having high growth rates. The company therefore plans to develop more diverse projects. and aims to be a leader in developing healthy ready-to-eat food products made from 100% plants that are valuable, beneficial, safe and meet the needs of today’s customers. By preparing to invest in important projects to strengthen the business. and increase income to grow according to the target of 10-15% in the sweet corn product group (core business) and the ready-to-eat product group (RTE).”
Right now, we are accelerating 3 projects: 1. Sun Valley Farm Project, a center for research, development, and exchange of agricultural knowledge. development of plant species and linking technology and innovation cooperation between the government, private sector, and farmers in a comprehensive manner.
2.Project to increase efficiency and production capacity Bring in machines and automatic control systems. To help control the production process and help improve product quality, such as the continuous high temperature sterilizer project (Hydrolock), the Big Can Packing Automation Line project, the Small Can Packing Line project. Regular-Slotted Container : RSC etc.
3. Mini Factory 2 building construction project to support higher demand from domestic customers. Currently, ready-to-eat (RTE) products are produced under the KC brand, sold in convenience stores nationwide, in quantities of 80,000-100,000 pieces/day, totaling more than 15 items, which have received a great response from health-loving consumers of every generation by the company. There are plans to launch approximately 5-10 new products within 2024. It is expected that Mini Factory 2 will be able to answer the need to increase production capacity up to. 180,000-200,000 pieces/day and generate revenue as targeted at 800-1,000 million baht/year. The company also has a plan to develop product shelf life to meet the needs of foreign customers. and suitable for future exports
However, the company aims to create a balance in business operations by taking into account the creation of sustainability in every dimension according to the ESG (Environmental-Social-Governance & Economic : ESG) or environment, society and governance guidelines. Build confidence among all stakeholders. and continue to develop the potential of business partners in the supply chain Especially the farmer group which is an important cog in running a business to strengthen Creating jobs and careers Income stability and create success in growing together sustainably
2023-10-08 13:27:00
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