Artificial intelligence (AI) insistently and persistently pushes into the world ruled by humans, taking on ever new responsibilities. While part of society is still considering what good or bad intelligent computers could do, store shelves are filled with food products, in the production of which AI played a very important role. People buy, eat and drink them and do not even realize that the author of the recipe was far from the “crown of creation”.
Given AI’s impressive computing power, it is entrusted with a wide variety of responsibilities in the food industry. Starting with the search for the most compatible flavors and ending with the creation of a recipe for products that most closely match the preferences expressed in consumer surveys. A market research center is enough to understand the scope of the industry Mordor Intelligence predicts that in five years the trade of AI-invented food will bring in about 35 billion US dollars a year.
Ice colas
What has AI managed to produce so far? The offer is actually quite broad and covers various product groups. For example, US residents Coca Cola you can order a limited edition drink on the website Y3000, which tastes like regular cola mixed with sugary lollipop. The manufacturer proudly writes in the product information that it has a “futuristic flavor” and that it was developed by MI.
A Chilean food technology company NotCo used machine learning algorithms to create vegan versions of dairy and meat products by analyzing them at the molecular level. With an AI tool named Giuseppe, the plant world was searched for products most similar in structure to various meat and dairy products. The search has already resulted in a finished product – cheese slices Kraft NotCheese, which bluntly states that it is not real cheese. After trials, several varieties of “non-cheese” were put on sale in the US this year.
Consider customer feedback
Meanwhile, the Nordics have put their artificial brains to use to make fun of the cool drinks. Swedish whiskey company Mackmyra in cooperation with a Finnish technology company Fourkind developed a whiskey whose recipe was “messed up” by MI. To accomplish this, Microsoft Machine Learning Studio the tool first processed a large amount of information, which included customer reviews of the alcohol currently offered by the manufacturer. Weeding out all the bad and taking into account the good, a “perfect” whiskey was created. The opinions of the first users are divided about the peculiarities of its taste.
On the other hand, the Hungarian manufacturer Hell will turn to artificial intelligence to develop a new flavor for an energy drink. They, too, loaded information on past sales figures, beverage ingredients, health research data and consumer reviews into the AI tool. The program “digested” all the data and offered a berry-flavored recipe. This drink is already available in 60 countries.
However, not all AI experiments are successful. For example, New Zealand grocery chains Pak’nSave the attempt to offer customers unique recipes led to such curiosities as a stew with human flesh or an “aromatic water mixture” whose ingredients would create deadly chlorine gas.
2023-10-08 11:05:24
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