Xinhua News Agency, Chongqing, October 3 Title: Rich in Culture, Full of Fireworks, and Full of Fashion – Insights from Chongqing’s Consumer Market During the Mid-Autumn Festival and National Day Holidays
Xinhua News Agency reporters Zhou Siyu and Zhao Jiale
As an orange light beam slowly illuminated, the actor put on his top hat, stood in front of the door frame and looked into the distance, leaving behind a long-lasting ending silhouette. Shen Xinyi, a tourist from Guangdong who came to Chongqing to experience the immersive drama “Fog Rises in Jiangzhou”, stopped for a long time after the drama ended and said frankly, “I still have more to say. It is a brand new experience to follow the characters into the story.”
“In recent years, tourists are no longer satisfied with ‘checking in’ to take photos, but want to slow down and understand the history and culture of the city.” Sun Lanfei, director of “Fog Rises in Jiangzhou,” said that this drama breaks the traditional narrative method and integrates the stage into the 99th floor of a Republic of China building. In each room, the audience follows the movement of specific characters, participates in the advancement of the plot, and feels the feelings of family and country behind the story. Sun Lanfei said that with the arrival of the peak season for the holiday performance market, nearly a hundred drama tickets every day would sometimes be sold out in the morning.
During the Mid-Autumn Festival and National Day holiday, reporters felt from interviews that the mountain city of Chongqing is exploring and utilizing its unique features and history and culture to gather high-quality resources and improve consumer supply, adding another “fire” to the consumer market with strong demand.
Wansheng Jinqiao percussion, Youyang Tujia hand-waving dance, Northern Shaanxi Yangko dance… Entering the Chongqing Garden Expo, wonderful intangible cultural heritage folklore performances attract tourists. “I originally came here for the various characteristic buildings, but I didn’t expect to be able to see intangible cultural heritage performances. It was really a worthwhile trip.” said Ms. Chen, a tourist from Zhejiang.
As night falls, the large-scale landscape real-life performance “Chongqing Chongqing” is staged at Liangjiang International Film and Television City. It uses a large-scale water curtain panoramic stage of more than 1,000 square meters, integrating sound, light, and electrical technologies to create a three-dimensional three-dimensional performance space. It is composed of 800 people. The remaining actors gave a wonderful performance that lasted for 90 minutes. The mountains and rivers matched each other and the scenes blended together, and the audience burst into applause.
Zhou Jiamu, a high school student from Zunyi, Guizhou, specially watched the red historical stage play “Chongqing 1949”. “The performance is very interactive, and I feel excited after watching it.” Zhou Jiamu said that the rotating and staggered three-dimensional stage allows the audience to “immerse” time travel to the mountain city in 1949 and feel the spiritual power of the red rock heroes. Zhou Huifang, deputy general manager of Chongqing 1949 Performing Arts and Culture Co., Ltd., said that the show will be performed 5 to 6 times a day, and the total number of viewers during the holidays is expected to reach more than 40,000.
Actors perform in “Chongqing 1949”.Photo by Xinhua News Agency reporter Wang Quanchao
After watching the cultural performance, most tourists choose to walk through the streets and alleys to have a bowl of authentic Chongqing noodles or a hot Chongqing hot pot meal and feel the rich smoke of fireworks floating over the mountain city.
“A small glutinous rice dumpling with brown sugar and fermented glutinous rice, please come in!” At the Longji Shancheng Tangyuan Store located in Guanyinqiao Commercial District, Jiangbei District, the waiters were busy receiving the influx of customers, and the store was quickly filled up. The person in charge of the store told reporters that as a “time-honored” restaurant with a history of 70 years, there are always many tourists coming to “check in” every holiday, and sometimes it is busy from 9 a.m. to 11 a.m. late at night.
Walking into the Guanyinqiao Food Street not far away, you will see long queues in front of the food stalls, endless hawking sounds in the street, and tourists feasting on delicious food. “I feel that tourists are more enthusiastic about spending. In previous years, the number of people gradually increased around 12 noon during the holidays. This year, there were a lot of people when we opened the store in the morning.” Fan Zenghai, head of Chongqing Xintianjie Investment Management Co., Ltd., said that as of October 2, The highest daily traffic in Areas A and B of Guanyinqiao Delicious Street exceeded 250,000, and the total daily sales reached 2.6 million yuan.
Tourists place orders at Longji Shancheng Tangyuan Store.Photo by Xinhua News Agency reporter Zhou Siyu
Amidst the fireworks of the mountain city, some trendy consumption scenes are also quietly growing, providing young consumer groups with a more distinctive and interesting consumption experience.
In Beicang Cultural and Creative Street, Jiangbei District, many tourists stroll leisurely and experience the “slow life” of literature and art. This neighborhood was renovated in 2016 from an old textile warehouse and surrounding old residential areas. Today, the neighborhood has a variety of commercial formats such as trendy cultural and creative shops, specialty restaurants, and cultural exhibition halls. It is called the “spiritual granary” by some young people. .
A cafe called “Yuyin” uses Chinese-style artwork as the main decorative element in the store, creating a unique atmosphere and attracting many tourists to come and spend money. “Many people are attracted by the atmosphere in the store,” said clerk Ms. Luo. “Business has been on the rise since the beginning of the year, and the store is often full during holidays.”
It is also a revitalization of industrial heritage. Since its establishment, Eling Erchang Cultural and Creative Park has attracted a large number of young artists and entrepreneurs. The collision of multiple cultures has given this cultural and creative park new vitality. Cat cafes, trendy cultural and creative shops… a variety of business formats provide tourists with rich choices. “You won’t get tired of shopping for several hours.” A tourist returned home loaded with clothes, cultural and creative supplies, etc.
Tourists visit Eling Erchang Cultural and Creative Park.Photo by Xinhua News Agency reporter Zhou Siyu
The increasingly popular cultural and performing arts, urban fireworks igniting consumer vitality, and trendy cultural and creative parks attracting young customers… Through the Mid-Autumn Festival and National Day holiday window, we can see that the development of Chongqing’s consumer market is more vibrant and resilient. The relevant person in charge of the Chongqing Municipal Commerce Commission said that the next step will be to vigorously upgrade consumption carriers, cultivate new consumption scenarios, and accelerate the creation of an international consumption destination that is rich in Bashu characteristics, highlights Chinese style, and leads international fashion.
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责编：杨煜 ]
2023-10-03 23:57:00
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