Jean Pierre
Business
October 3, 2023
Updated: October 3, 2023
For 130 years, Mavic has focused on riders seeking sporting performance, on the road and then with mountain biking.
In 2023, Mavic aims to reach out more broadly to all cyclists with new practices such as gravel, e-bike, and urban cycling. Mavic therefore plans to address both cyclists seeking performance and cyclists seeking gentle mobility and health: Mavic is thus moving from an exclusive positioning to an inclusive positioning.
Consequently, Mavic has redesigned its brand platform to integrate these developments and embody its customer promise through a new brand signature: “MAVIC, MY WAY MY RIDE”
Through this new signature, the brand clearly displays its desire to adapt to everyone’s own way of approaching cycling. A signature in English, which is intended to be understandable by everyone, throughout the world, from the youngest to the oldest.
The official website mavic.com
2023-10-03 19:56:32
#marketing #signature #Mavic
