Marketing Estratégico: Integrating Functional Areas and Meeting Customer Needs

¡Descarga marketing strategico y más Apuntes en PDF de Marketing Estratégico solo en Docsity! MARKETING ESBETWEENTÉGICO =EXTRATEGIA DE MARKETING Companies apply marketing strategy if:  Market-oriented process  Attention to the environment  Integration of the different functional areas of the organization (Production-finance- marketing-HR etc) Companies are said to apply strategic marketing (i.e. reflected) when:  They take into account what the client needs (they create products that the client knows how to handle, can pay for, etc.)  They pay attention to unmet needs  Different functional areas of the company are integrated (production, marketing, finance etc.) Projects are undertaken that can be financed, that can be produced and, above all, that the market needs and will buy. Example: wheelchair: a virguería in production, but the client could not pay for it and… it What’s worse, I didn’t know how to handle it. This company was not market oriented