Media professionals and specialists who participated in the Arab Media Forum stressed the importance of investing in artificial intelligence technologies and the characteristics they enable in producing solid content capable of competing and surviving, while the role of the human element remains pivotal and effective within the framework of the media process, stressing the need to pay attention to the challenges that these technologies usually raise, such as credibility. Information, visual content and misleading news to ensure accurate and reliable information is provided.
The participants saw the need for media institutions to keep pace with their development plans towards digitization, invest in artificial intelligence techniques, software and applications, and work to adapt them in order to improve media work and its tools, noting that the success of investing in modern technologies in enhancing the media’s ability to transmit information and news effectively and innovatively is linked to the qualification of cadres. Training and readiness of the technical infrastructure of institutions.
Amal Bin Shabib, CEO of the Dubai Design Lab of the Dubai Future Foundation, says: Awareness must be enhanced among young people and members of society so that they are able to select information from reliable sources, especially since everyone has smart phones connected to the Internet and can document and transmit events, and artificial intelligence has enormous potential. It may play a major role in distorting information, in addition to its successive and rapid developments, which we cannot currently predict. However, accuracy must be exercised in transmitting and receiving information by relying on reliable sources.
Searches
Amal Al-Rashidi, a presenter at the Tunisian Radio Corporation, said, “We are facing a new media boom with rapid technological development, and the media must employ it to their advantage so as not to fall behind, especially in light of the presence of artificial intelligence, which has become an opportunity to transform and enhance the media industry, and works to improve the quality of content.” And provide personalized user experiences.
She explained that artificial intelligence facilitates research, fact-checking, and big data analysis, and smart tools can collect and analyze information quickly and efficiently. It also facilitates the work of media professionals and allows the use of machine learning and natural language processing techniques to improve the quality of media content and enhance the user experience, noting that what is rumored about… Replacing TV presenters with others with artificial intelligence properties does not pose a threat to the profession.
Changes
Dr. Faisal Farhi, Associate Professor at Al Ain University, said that artificial intelligence will change the form of media in the future and will have a fundamental impact, especially on the framework and form in which information and news are placed and formulated, in addition to the speed of obtaining, analyzing and disseminating information. It will also contribute to the development of new mechanisms and the generation and processing of information. A huge amount of information and images automatically, which directly reflects on the quality of the media material and saves time, material and human resources. He pointed out that these changes, at first, are strange and unfamiliar to a large segment of those working in the media field in particular and the receiving public in general, but it is expected that these fears will fade with the passage of time and with learning and practice.
Effective tool
Farhi expected that “GPT chat”, which represents one of the features of artificial intelligence, would represent an effective tool for disseminating written information and effectively help in creating journalistic content quickly and effectively, in contrast, it is currently unable to analyze context, understand emotions, and estimate feelings.
New technologies
Shafiq Ahmed Al-Sayyed Omar, Director General of the Joint Program Production Foundation of the Gulf Cooperation Council, said that the emergence of artificial intelligence and modern technology has revolutionized the media and photography industry in particular, as these new technologies have opened wide doors for creativity and experimentation in the cinema and photography industry, and have made the process more… Ease and efficiency.
He pointed out that the use of artificial intelligence can be used to improve post-production processes such as video editing, adding sound effects and other improvements, and modern technologies can generally help media professionals achieve specific artistic visions and improve the quality of the final work. He stated that this technology is still developing rapidly, and we may see greater improvements in the future, and the development of artificial intelligence can lead to expanding the boundaries of creativity and more innovations in filmmaking and photography.
He touched on the importance of educating society about the negatives that accompany the use of artificial intelligence, namely impersonation and spreading fake news. Therefore, controls and procedures must be put in place to limit these negatives.
Transfer of information
Dr. Rahima Issani, Dean of the College of Communication and Media at Al Ain University, considered that with the continued advancement of information technology and robotics, it has become increasingly clear that the integration of artificial intelligence in various fields is no longer a thing of the future, but rather has become a reality. It is useful that media is one of these fields, Where writing, editing, production and directing tools occur with the help of artificial intelligence, which has become a revolution in the way of creating and transmitting information, news and various content to recipients.
Data recruitment
She explained that the reasonable use of artificial intelligence to plan and publish news in real time can not only improve the quality of news distribution, but also expand the scope of application of current technology. Artificial intelligence tools also allow journalists, editors, and reporters to be more productive and efficient, facilitate the process of writing and creating content, and benefit from… Machine learning, deep learning, and natural language processing capabilities to help journalists research and write stories.
She stated that artificial intelligence technologies raise multiple problems in terms of use and acceptance by individuals and institutions and their comfort in interacting with machines instead of humans, and fears related to breaching the privacy of individuals and institutions, using their data within the huge data packages on which artificial intelligence depends, and the possibility of a lack of objectivity, accuracy and balance in providing information and data. And use it correctly.
personal experience
Mustafa Al-Naim, producer and presenter of programs on the Sudanese 24 channel, said that employing artificial intelligence applications and investing in advanced technologies in this field, and working to integrate them into the media industry in general, has become a living reality, referring to his personal experience through the use of “GPT chat” in Writing a text. However, he believes that what was missing in the text was the spirit of the writer itself, which cannot be replaced by a machine. He stated that technologies that rely on artificial intelligence constitute a contributing factor in producing content through programs that extract massive data from the digital archive, then edit and proofread it. This helps the media outlet produce solid content and also ensures rapid spread and reach.
Seizing opportunities
Artificial intelligence will enter into all fields, most notably media of all kinds, according to Dr. Khaled Ghattas, the influential and specialist in human behavior, considering that the media must seize the opportunity and benefit from it because these technologies are a support arm that enables media outlets to reach the largest number of society. However, he believes There is also a need to establish organized controls to contain false practices such as fake news and impersonation through artificial intelligence technology, indicating that awareness should be raised along with controlling legislation and laws.
He said that media institutions must keep pace with their development plans towards digitization, invest in artificial intelligence technologies, software and applications, and work to adapt them in order to improve media work and its tools.
Al-Hashemi Nowaira, advisor to the Union of Arab Journalists, said that the issue of using artificial intelligence in the field of media is a thorny issue, indicating that this technology will compensate for some shortcomings in the industry, but there is no doubt that media and journalism are a purely professional matter and subject to the laws and laws of the profession, and it is a craft like medicine. Engineering, etc., which cannot be replaced by a machine, nor does it replace the direct relationship between the two parties of the relationship, which are the maker and provider of the content and the recipient. The origin of this relationship is confirmed by the traditional media, as it is capable of setting and directing policies, and artificial intelligence cannot replace reliable newspapers.
Muhammad Al-Raisi: Technologies will not eliminate the presence of the media
Jalal Al Raisi, Director General of the Emirates News Agency, confirmed that technology will contribute to the qualification of media professionals and help them create better content using technological tools, especially artificial intelligence, indicating that these technologies will not eliminate the presence of the journalist or media person in this field, as there is news that involves a human side, which is What the machine or robot may not be able to provide in the coming years, especially since the human journalist or media person is considered the gatekeeper.
He pointed out that it is important to mobilize the Arab presence in the generators that provide the basic materials for any artificial intelligence, so that we can be strongly present in this aspect in order to avoid the challenges facing this technology, whether in the field of media or elsewhere. He added that artificial intelligence has a significant impact on the media sector through the development of linguistic models and images that are used to generate content automatically.
2023-09-29 22:09:37
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