Wednesday, September 27, 2023 – 9:16 PM
Dubai, September 27 / WAM / Participants in the session “Children’s Media: One Think Builds and Another Destroys,” which was held as part of the activities of the second day of the Arab Media Forum in its twenty-first session, confirmed that the development of Arab children’s media needs support through distinct content of its own that is appropriate. With his culture.
Participating in the session were: Aziza Al-Ahmadi, Chairwoman of the Board of Directors and Founder of Boss Bunny Studio, Dr. Enas Yacoub, animation director, and Emirati director Mohammed Saeed Hareb, who reviewed his experience in the Ramadan series “Freej”, which achieved great fame in the region for several seasons.
Aziza Al-Ahmadi stressed that children’s media is characterized by privacy in all societies, and this privacy is respected and cannot be violated in any way, noting that families must take care not to let children fall into the trap of electronic game addiction without supervision.
Regarding the role of companies specialized in producing this type of games, she said that there are standards and foundations that must be taken into account because companies in the Gulf region know how special this region is and they must take this matter into account.
For her part, Dr. Enas Yacoub said that the Shahid and MBC platform was the first to offer paid content for children, as it achieved great success by displaying works intended for children that take into account their passion for learning in addition to entertainment, pointing to the movie “The Secret of the Cave,” which reached the Cannes Film Festival. The cinematic film is a great success for everyone who worked on the film, which won the approval of the young audience.
Muhammad Saeed Hareb called for developing a road map to establish media suitable for children in our region and entering into this field that contributes to supporting children’s cultural upbringing and strengthening their Arab identity.
At the end of the session, the speakers stressed the need for concerted efforts by the Arab media and production companies to exert more effort and attention to produce works of art and games that are appropriate for the Arab child, in whom the love of the Arabic language and culture must be instilled from childhood in the era of the technological revolution that we are living in now, which can be It has a bad impact on the upbringing and culture of our children.
Ahmed Al-Boutli/Ahmed Jamal
