Coinciding with the 50th anniversary of the birth of Hip Hop culture, this commercial combines the fashion industry and the music industry to pay tribute to those literary and artistic representatives who have walked side by side with us in the brand’s history.
Amsterdam, the Netherlands (September 2023) – PVH Group [纽交所代码:PVH]Its wholly-owned subsidiary TOMMY HILFIGER brand newThe 2023 autumn and winter advertising film was released, featuring legendary music producer Quincy Jones and Grammy winner and contemporary music leader SZA. TOMMY HILFIGER has long been cooperating with pioneering artists in the fields of hip-hop and R&B. This collaboration with these two music giants is another breakthrough for TOMMY HILFIGER. From the golden age of hip-hop music in the 1990s to the global spread of this music genre today, TOMMY HILFIGER has always inspired each other with these iconic figures in the development of culture.
Tommy Hilfiger said: “I have always loved music, and it’s exciting to share my passion with my idols and collaborate with these cultural pioneers. Quincy Jones is a legend, and it is an honor that we have been friends with each other since 1990. His creative talent and ability have inspired me since the 1990s. SZA is a representative talent in the contemporary music industry. Her sincerity, unique artistry and appeal set her apart.”
Music industry legend and 28-time Grammy winner Quincy Jones and his family have long been at the forefront of culture, music and fashion, and have a deep connection with TOMMY HILFIGER. Quincy Jones’s daughter Kidada collaborated deeply with Mr. Tommy Hilfiger in the early 1990s and jointly launched TOMMY JEANS, creatively guiding the brand to constantly break conventions while also paying more attention to the cultural core. It is worth mentioning that Kidada designed an iconic TOMMY HILFIGER headscarf for Aaliyah in the 1997 promotional video with the theme of “In the Jeans” for TOMMY HILFIGER, which became a famous style. Over the years, other members of the Jones family have also worked closely with the brand, demonstrating their extraordinary creativity in the fields of music and fashion. In the fall of 2023, Renell Medrano photographed Quincy and 21 of his family members, including his seven children: Kidada, Rashida, Kenya Kinski-Jones, Jolie, Rachel, Quincy Jones III, and Tina, all of whom are Wear clothing from the TOMMY HILFIGER Collection.
Quincy Jones said: “I believe in the power of music to shape and guide us, and that creativity is an important part of who we are as humans. This is a belief that my family and I have always believed in, and hope to pass it on from generation to generation. Tommy Hilfiger and I The first time we met was during the musical revolution of the 1990s. We came from different worlds, but as two optimistic and hard-working dreamers, we established a deep friendship because of our shared vision and brought music to life in a novel way. Combined with fashion.”
Academy Award nominee and Grammy winner SZA is a unique force in contemporary music. As a representative of the future music industry, Carlos Nazario designed a look for her in the 2023 autumn and winter advertising film to pay tribute to the famous Aaliyah tube top designed by Kidada Jones in the 1990s. SZA and her friends and relatives took a group of classic American family photos for TOMMY HILFIGER, her mother Audrey Rowe, father Abdul Mubarak-Rowe, niece Savannah Rowe and her relatives Amber Wilson, Madeline Miller, MeLisa Heath and Nova Harmon Also appeared together.
SZA said: “I am greatly inspired by the creativity of my predecessors and the foundation they laid. I feel very honored to be able to cooperate with a mature and influential brand like TOMMY HILFIGER. This cooperation is a great experience, and I also shared this very special experience with my family and friends.”
Music and pop culture have always been TOMMY HIFIGER’s biggest source of creative inspiration. The rise of hip-hop culture in the 1990s saw artists embracing the brand, who were initially attracted to the style of preppy, colorful and oversized clothing. Mr. Tommy Hilfiger pioneered cooperation with subcultures, designing clothing for young artists and collaborating with stars such as Grand Puba, Snoop Dogg and Aaliyah. This year marks the 50th anniversary of the birth of hip-hop culture. TOMMY HILFIGER will continue to exert influence in the cultural field and bring classic American coolness to more brand fans in a fashionable and youthful way.
Fans are invited to follow @TommyHilfiger on social media and join in the conversation using the hashtag #TommyHilfiger.
ABOUT TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, inspiring and inspiring consumers since 1985. TOMMY HILFIGER creates iconic styles by blending classics and innovations, and collaborates with cultural shapers around the world to interpret the essence of American classic style with modern elements. Tommy Hilfiger provides excellent quality and value to consumers around the world. It has two lifestyle sub-brands, TOMMY HILFIGER and TOMMY JEANS. Its product lines include men’s clothing, women’s clothing, children’s clothing, denim clothing, accessories and footwear, etc., and is committed to sustainable development and inclusiveness. Sex has an unwavering commitment.
In 2022, the global retail sales of TOMMY HILFGIER products will be approximately US$9.1 billion. Tommy Hilfiger has more than 16,000 employees worldwide, an extensive sales network in 100 countries and more than 2,000 retail stores, including its online global flagship store tommy. com. PVH Group acquired Tommy Hilfiger in 2010 and has always insisted on and assisted the brand to expand its global business and influence in order to achieve long-term and stable growth.
About PVH
PVH is one of the world’s leading fashion companies, with close ties with consumers in more than 40 countries. Its global iconic brands include Calvin Klein and TOMMY HILFIGER. Strong brand power has made PVH’s 140-year history, and pushing the fashion industry forward is the team’s commitment and persistence. This is our strength, this is the strength of PVH.
