Bally’s 2024 spring and summer series was designed by Simone Bellotti and unveiled in the garden of Chiostro di San Simpliciano in Milan, presenting a blend of Bally’s classic heritage and innovative ideas. Since 1851, Bally has always blended functionality and luxury, creating a legendary pioneer that protects exquisite craftsmanship. This series of craftsmanship interprets the concept of natural exquisite carving, hardness and softness. From Zurich street scenes to mountain scenery, Switzerland’s diverse features are presented. The pure beauty contains avant-garde subversive, academic and interesting style that explores the essence.
This season, classic design concepts cater to modern life in a novel atmosphere, moving from simple and elegant style to the spirit of Monte Verità, Switzerland, and returning to the utopian community of Ascona, Switzerland, in the early 20th century, bringing inspiration The perspective focuses on the wave of ideas generated by the collision of freely creative intellectuals. They practiced libertarianism, lived in harmony with the natural environment, and initiated cultural innovations that included literature, dance, painting, and performance. Today, Simone Beloldi awakens an unbridled bohemian passion through music produced by DJ Leo Mas. DJ Leo Mas’s work is characterized by Balearic rhythms, going back to the 1987 “Summer of Love” music work in Ibiza, showing the same carefree Have fun without worries.
Bally’s 2024 spring and summer series combines the wardrobes of urban men and contemporary women with a dual concept. This inspiration comes from design director Simon Bellodi’s desire to create a multicultural brand vision. Swiss red, cobalt blue and chartreuse in this collection, set against washed neutral tones, echo both the uniformity of urban landscapes and the subtle changes of alpine plants. Skillfully play with the scaling of proportions and symmetrical designs, and make reasonable choices and utilization of prototypes, silhouettes, and fabrics. The rich and varied postures range from draped and elegant, eye-catching texture, to restrained and charming, all with a light touch. Presented in quick-drying cotton, nylon fabrics, taffeta, jersey, mesh and polished leather.
Bally’s 172-year heritage in fine shoemaking has transformed the brand’s archives into a pillar of renewed style. Classic silhouettes are reinterpreted to create a classicism that embodies modern rigor: the pointed toe upper of the Glendale flat buckle shoe (Bally, circa 1923) is reimagined; the Scribe lace-up Oxford shoe (Bally, circa 1951) polished toe; Ballyrina Flat (Bally, circa 1940) with edgy embellished stud detail. At the same time, Bally also presents the “Appenzeller” polished craftsmanship talisman-shaped belt and craftsmanship leather bells, paying tribute to Swiss classics. Luggage and handbags also showcase a dual style, with briefcases and evening bags in polished calfskin and gold chains, messenger bags in soft canvas, and weekend bags embellished with Bally ribbons and Bally emblems.
Global brand spokesperson Wang Yuan wore a Bally 2024 spring and summer men’s denim suit, paired with men’s Rygel-Mid sneakers, a logo crossbody bag and an Angle35 belt, to appear at the Bally 2024 spring and summer series fashion show. The fresh denim shows off the street coolness. He also visited the backstage exclusively before the show, exchanged photos with brand design director Simone Bellotti, and witnessed BALLY’s renewal moment together.
Cast and crew:
Design Director: Simone Bellotti
Production company: Villa Eugenie
Sound Design: DJ Leo Mas
Stylist: Charlotte Collet
Casting Director: Ben Grimes
Makeup artist: Lucia Pica
Hairstylist: Anthony Turner
Sponsors: MAC, Babyliss PRO
*Founded in 1900 by the Belgian industrialist Henri Oedenkoven, the community of Monte Verità grew to include famous residents and visitors from the likes of Hermann Hesse, Carl Jung, Isadora Duncan, Rudolf Steiner, Walter Gropius and Paul Klee.
*The settlement community of Mount Willita (also known as “Mountain of Truth”) was founded in 1900 by Belgian industrialist Henri Oedenkoven and grew to include Hermann Hesse ), Carl Jung, Isadora Duncan, Rudolf Steiner, Walter Gropius and Paul Klee ( Paul Klee).
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2023-09-25 15:17:58
