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Meta’s AI Chatbot Strategy: Tempting Young People and Challenging Tik Tok

It tempts young people through AI.. This is how Meta plans to pull the rug out of Tik Tok

About Meta Company (Reuters)

Dubai – Al Arabiya.net

Posted on: September 25, 2023: 11:55 AM GST Last updated: September 25, 2023: 12:38 PM GST

Like everyone else, it seems that Meta has decided to take advantage of artificial intelligence as well.

Pull the rug!

The owner of Facebook has begun working these days on developing dozens of personal chatbots with artificial intelligence, as a way to attract young users, according to what people familiar with the matter confirmed.

They also added that the company is working on testing these robots by employees, and will announce the details at the Meta Connect conference, which begins next Wednesday.

In addition, robots are supposed to be used as a means to enhance interaction with users, especially since some of them also have productivity-related skills such as the ability to assist with programming or other tasks, according to the newspaper.Wall Street Journal“.

This decision comes within the framework of Meta’s plan to attract teenagers who have been captured by Tik Tok during the recent period.

(Reuters)

The company was really interested in pursuing younger users, and gave this a priority, especially after the emergence of the Chinese application, and its withdrawal from other platforms among teenagers in the past two years.

This shift prompted Meta CEO Mark Zuckerberg in October 2021 to say that the company would retool its “teams to make serving youth a priority rather than optimizing it for more seniors.”

Attract young people

It is noteworthy that since the launch of ChatGPT last November, Meta has refocused the work of its artificial intelligence departments on harnessing the capabilities of generative artificial intelligence in the company’s various applications.

Today, the company hopes that Gen AI personas, as they are known internally, will help attract younger users.

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2023-09-25 07:55:00
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