Roger Federer has had a close partnership with Mercedes-Benz for 15 years. After the end of his active career in 2022, Roger Federer and Mercedes-Benz have expanded their collaboration step by step and have now extended their partnership long-term: With the joint initiative “Neon Legacy”, both partners are taking on social responsibility and are particularly supporting future generations of tennis players.
Partnership extended for several years
Under Neon Legacy, a public tennis court in Abbey Wood, London was extensively renovated in June 2023 and handed over to the local community by Roger Federer. On Tuesday, September 19, 2023, just before the Laver Cup, Roger Federer returned to the tennis court and trained with a group of children from Vancouver. “It has always been my goal to give something back to tennis and society after my active career. With the extension of our long-standing partnership, Mercedes-Benz and I look forward to being able to implement these special projects to promote society around the world,” said Roger Federer, 20-time Grand Slam winner
“Just before the Laver Cup, we are very pleased to announce the extension of our partnership with Roger and also continue our ‘Neon Legacy’ initiative. We had a great start in London this year. “Roger’s desire to give something back to society and his worldwide fame will help us initiate many more projects in the coming years,” said Britta Seeger, Board Member of Mercedes-Benz Group AG. distribution
Mercedes-Benz has been a partner of the Laver Cup since 2017
Vancouver is the host city for this year’s Laver Cup. The elite of global tennis meet once a year to honor tennis in general and the Australian tennis player Rod Laver in particular at the Laver Cup. Since the first edition in 2017, the sports stars from Europe have competed against the top players from around the world in a unique team competition. Since the first edition, Mercedes-Benz has provided the vehicle fleet for the players, officials and selected guests. A special highlight: the so-called team vehicles, two Mercedes-EQE 500 4MATIC SUVs, which are designed in the team colors blue and red.
Those: Mercedes-Benz Group AG
2023-09-23 22:14:46
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