Head in the Clouds Yunsi Miaoxiang Music and Arts Festival Asia is about to kick off in Guangzhou, China, and will be held in China for the first time on September 23 and 24, 2023. This music stage, which is popular around the world and has a strong appeal among young music fans, will bring together outstanding musicians from around the world, art trend exhibitions, fun games and other non-stop surprise content throughout the day.
HITCLanding in China for the first time, outstanding musicians from home and abroad gather in Guangzhou
After successfully holding four HITC Music and Art Festivals in Los Angeles, the United States, it will land in Asia for the first time at the end of 2022, coming to Jakarta, Indonesia, and Manila, the Philippines, to start a two-week celebration carnival. People’s Entertainment reported: “With rich and event-filled music charm Connecting East and West, 88rising brings Chinese voices to the world stage.”
In 2023, this cloud party will land in China for the first time, bringing international culture to the country. The music festival brings together outstanding musicians at home and abroad with diverse music styles, and is about to bring a wonderful music feast.
On September 23, it will be led by Rich Brian and Ma Siwei, KnowKnow, Melo Molong, PSY.P, DoughBoy&TommyGrooves, FiFiZhang, Fine Band, Gin Zhuge Jing, KUAN Meng Kuan, Traveling New Bee Band, Fat Afraid Group PAPUNBAND, Rainbow Presented by Liang Guohao, Sha Yiting EL, SPENCE LEE, Veegee Xu Ruoqiao, Wang OK, Warren Hue, Zhihuobang Feezy;
September 24th will be led by MCHOTDOG, TizzyT, Pharaoh, Adawa, Akini Jing, always_$ailor, BridesCrisis, Cacien, Ding Shiguang & Ye Xier, DEREK DALI, HYBS, Jinx Zhou Junyi , Deng Zexi, KKECHO, MILLI, Xiao Lin Weiyu, YOUNG13DBABY, Zhang Yanqi, Zhu Enchi presented by ZGODZ.
Enjoy music carnival on twin stages and immerse yourself in art-themed installations
88STAGE adopts a twin stage design, consisting of two stages of the same size. In the middle of the stage is the image of CLO, whose expression changes due to projection; on both sides are air-film balloons, highlighting the various shapes of clouds; and the icebergs behind the balloons continue the main visual design and echo the theme. From scorching daytime to starry night, musicians will be here to celebrate the weekend with the audience! In addition, 88MAINARCH, WELCOMING CLO, 88BILLBOARD, 88MIRROR, 88CLOUDSWINGS, 88BALLOON and other INSTALLATIONS are also set up on site, so you can immerse yourself in the artistic theme of 88 and enjoy the carnival of music!
Harbin Beer, the overall sponsor, has set up multiple check-in points at the scene, including ICE BAR Harbin Beer Ice Bar, ICE POOL ice swimming pool, ICE BUCKETS ice basketball, and ice freeze area. Audiences can have fun here and check in if they have the opportunity. Get surprise gifts! There are also brand booths such as ELECTROX, Estee Lauder, xVESSEL x ROCAWEAR, MLB, Hyperice, Play Station, Xiaohongshu Music Community, etc., as well as exquisite catering areas.
Introducing international music festivals to the Chinese market,88risingProvide a free platform for musicians to showcase themselves
“Head in the Clouds” is a global music collaboration project created by 88rising. It includes a music and art festival centered on Asian artists, as well as several emerging artists and special guests from the East to the West to participate in the production. This series of albums aims to lead listeners from all over the world to experience the lives and experiences of Asian people. “Head in the Clouds” integrates elements of art and music, where people can experience music, art and multiculturalism. The music festival takes music as the core, but is not limited to music. It brings together what young people are most passionate about today. Music, fashion, trends, etc. gather together to let the audience understand the most creative oriental charm at the moment.
88rising has driven the export of Asian musicians including RichBrain, Ma Siwei and other Asian musicians to the European and American mainstream music markets in recent years. As the IP of 88rising Music and Art Festival, HITC not only provides more and larger stages for its musicians, but also It has linked up with other outstanding Asian artists and teams to participate. Such an open attitude provides a freer display platform for diverse music content and enriches the audience’s experience. HITC landed in Guangzhou this time, introducing the international music festival to the Chinese market, and retaining a unique experience integrating music, art, and trends, providing new possibilities for the music festival ecology.
Head in the Clouds Yunsi Miaoxiang Music and Art Festival Guangzhou Station in China is about to start, are you ready? Let’s party together in this cloud party where music and art collide, fashion and trends collide!
