On the afternoon of September 16, the press conference of “Mao Xiaoling Liquor Chocolate”, a wine-filled chocolate product jointly launched by Moutai and Dove, was held in Xingyi City, Qianxinan Prefecture, Guizhou Province. Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, mentioned at the press conference that day that as a traditional Chinese brand enterprise, if Moutai wants to stay young forever and enhance the vitality of the enterprise, it must embrace the younger generation of the “Z era”. At present, Moutai has completed the product matrix ecological layout of “drinking, eating, tasting, drinking and taking”, that is, drinking Moutai liquor, eating Moutai banquets, tasting Moutai ice cream, drinking sauce-flavored latte, and liqueur-filled chocolate. At this point, the development of “+Moutai” peripheral products will also come to an end.
(Source of article: Securities Times·e Company)
Source of article: Securities Times·e Company
Original title: After the launch of Moutai liquor-filled chocolate, Moutai Group announced that the development of “+Moutai” peripheral products has come to an end
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2023-09-16 12:25:10
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