Before becoming a ‘space chicken’, CPF opens a factory to show off the process of producing safe chicken meat. Delivering to consumers with standards accepted by astronauts
Charoen Pokphand Foods Public Company Limited or CPF reinforces its leadership in agriculture, industry and food. Committed to developing the chicken meat production process throughout the supply chain. Has the highest food safety Residue-free Building confidence among consumers around the world With CP Chicken products, good for health and good for the heart, the only Thai brand certified to meet the same standards that astronauts eat, laying the foundation of 5 principles for maximum safety.
Dr. Payungsak Somyanonthanakul, Deputy Director of Farm Standards and Customer Requirements Fully integrated broiler-duck business, CPF said that the company places great importance on quality and food safety. So that every consumer gets the most value. Modern scientific and technological capabilities are applied. By adhering to 5 standards, consisting of 1.) Chicken breeds specially selected from the DNA level, must be strong from the parent breeder. 2.) Developing food formulas suitable for chickens in each age group in order to grow well. As well as boosting the immune system of chickens with probiotic microorganisms. To create immunity from within the body As a result, the animals are healthy, strong, and not sick. Therefore, there is no need to use antibiotics and growth hormones throughout their rearing. It is also supplemented with 23 types of vitamins and minerals.
As for standard number 3.) Check and analyze disease in real time. To ensure that chickens are safe from germs all the time they are raised. 4.) Farm Lab, which is CPF’s strength. It is a company that has a laboratory that monitors the metabolic processes of chickens and determines nutrition precisely. 5.) The farm has a closed system with high levels of biosafety measures. by raising chickens in closed houses The environment, temperature, and ventilation are adjusted appropriately. By taking care according to animal welfare principles (Animal Welfare) to ensure that the chickens live comfortably. Healthy and naturally strong. There are 5 standards in chicken production. It is the result of compiling international food safety standards. along with the concept of food development To deliver highly safe products to consumers
“CPF’s chicken meat processing process uses the Smart Factory system, modern technology in the food production process, consisting of automation systems, AI and IoT, connecting intelligent operations. and can follow the results in Real Time, helping to keep meat and food products highly safe And increase confidence with the testing process in the Food Lab laboratory to check for residues. and pathogens with high accuracy and speed with modern tools Strengthen confidence that food is disease-free, safe, and free from residues. Can be traced back,” said Dr. Payungsak.
In addition, the company also integrates basic food safety standards such as GHP, HACCP, BRC, as well as world-class international standards for food safety quality. Become a standard of CPF (CPF Food Standard), which is a strength. that can guarantee CP chicken products The quality meets world-class standards. Thai people consume food with the same standards as astronauts.
For CP chicken products It is also guaranteed with the ‘KFC Asia Recipe For Good Award 2022’ award, reflecting excellence in strictly and continuously complying with animal welfare requirements and standards. Importantly, CPF has also passed the evaluation of animal welfare operations according to KFC’s standards, 100% complete, starting in 2022, which is faster than the target set by KFC in 2028 in participating in the development of animal welfare. Sustainable supply chain (Responsible Supply Chain) to deliver quality and food safety to consumers for a long time.
2023-09-13 13:25:06
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