The cover of the fortieth Asterix album has been leaked prematurely. Image Asterix
This is reported by Marike Timmermans, the Dutch spokesperson for Albert René. “The comic won’t be released until October 26th. The appearance of a new Asterix is a big deal, especially in France, it is the best-selling comic in the world. Only employees and a select number of journalists are allowed to view the book before the publication date. Strict confidentiality agreements must be signed for this.”
Employees of a French printing company apparently had no interest in secrecy: on Thursday evening the front and back of De Witte Iris appeared on sales site Vinted, where the comic was illegally offered for sale (for only 9 euros). Timmermans: “The publisher immediately called the police, who arrested the perpetrators today.”
New character
In the history of the Asterix comics, it has never happened that anything has leaked beforehand, says the spokesperson. The publisher turned necessity into a virtue by sharing the cover of the new comic album itself on Instagram and X, among others; that generated a lot of free publicity in France. Five million copies of De Witte Iris are expected to be printed, two million of which in the home country.
Two figures are prominently depicted on the cover: Asterix on the right and a completely new character on the left, about which there is now intense speculation in the French press. Obelix and dog Idefix are of course also present; they can be seen in the background. The drawings in the new album are by Didier Conrad, and the screenplay is by Fabrice Caro, aka FabCaro.
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2023-09-08 18:26:55
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