Original Title: Cross-Border Tourism Promotes Industrial Convergence——Looking at the Development of China’s Tourism Industry from the 2023 China (Aershan) Tourism Conference
Xinhua News Agency, Hohhot, September 4th
Xinhua News Agency reporters Xu Zhuang and He Shuchen
An art salon jointly built by villagers and artists was opened in the countryside, a forest music festival was held between forests and seas, and “thousands of cars and thousands of people” drove across the Daxing’an Mountains… From September 2nd to 3rd, the theme of “cultural tourism integration and green development” The 2023 China (Aershan) Tourism Conference was held in Aershan City, Xing’an League, Inner Mongolia Autonomous Region. Creative activities and wonderful forums showed the hot practice and vigorous development of the tourism industry.
According to the China Tourism Academy’s calculations, from June to August this year, the number of domestic tourists reached 1.839 billion, and the domestic tourism revenue was 1.21 trillion yuan. The recovery of the tourism market continued to accelerate, and the number of tourists received by most destinations reached the highest level in history.
The participants of this tourism conference generally believe that opening up the “tourism +” imagination and activating industries through in-depth cross-border will be the development direction of the tourism industry in the future.
“We will insist on using culture to shape tourism and tourism to promote culture, continue to promote the deep integration of culture and tourism, actively promote the construction of world-class tourism products, strengthen cooperation with relevant departments, and start building a group of culturally rich world with high standards and high quality. First-level tourist attractions and resorts.” Song Qihui, a first-level inspector of the Resource Development Department of the Ministry of Culture and Tourism, said.
The kinetic energy released by the integration of culture and tourism is surprising. From Zibo barbecue to Guizhou “village super”, from the concert economy to the popularity of research and study tours, since this year, tourism hotspots have obviously focused on new products and new formats under the integration of culture and tourism.
According to Li Wei, director of Peking University’s Creative Industry Research Center and deputy dean of the New Media Research Institute, in addition to mining existing historical, cultural and geographical resources, in the Internet age, creativity can be relied on to create non-material cultural tourism hits.
“These new products are more attractive, appealing and influential because they are more in line with the psychology of contemporary users,” Li Wei said.
Focusing on the development of new cultural and tourism integration formats, people from all walks of life provide ideas for the next development of the tourism industry.
“Introducing the concept of green tourism in an all-round way, cultivating green tourism products, and promoting green life into the conscious choice of tourists is an inevitable choice for the development of green industries.” Tang Xiaoyun, vice president of the China Tourism Academy, took Aershan City as an example and suggested that the local The application of new energy technology, energy-saving building technology, energy-saving and emission reduction technology, blockchain and other technologies in tourism management and consumption will support the development of green tourism in Aershan City with technology.
Fan Enshi, deputy director of the China Frontier Research Institute of the Chinese Academy of Social Sciences, proposed that cultural tourism products should highlight the five outstanding characteristics of Chinese civilization, so as to help people establish a correct view of the country, nation, history, and religion, and demonstrate the openness and confidence of the border areas. A new look, a new atmosphere.
The 2023 China Tourism and Vacation Development Report released at the conference shows that the development of China’s vacation industry has initially formed models such as the linkage development of scenic spots, the creation of accommodation scenes, and the development of industrial clusters. Tourism “cross-border” and “out of the circle” promote industrial integration and continuously expand tourism formats. Sanhuali Resort of “agriculture + cultural tourism”, Tsingtao Beer Garden of “industry + cultural tourism”, Shaoxing Keqiao cool play town of “sports + cultural tourism” and other industrial integration practices have broken down industrial barriers and improved The value of regional development.
In Deqing County, Huzhou City, Zhejiang Province, the “B&B +” integrating culture and tourism leads the development of the industry. Up to now, the total number of homestays in the county has reached more than 800, receiving more than 7 million tourists a year, and the revenue exceeds 3 billion yuan. The homestay industry has become the most real rural common wealth industry in the local area.
“Tourism +” countryside is one of the focus topics discussed at the conference. Data show that in the second quarter of this year, 306 rural tourism monitoring points across the country received an average of 38,800 tourists, and the average tourism income of each village was 13.69 million yuan.
Peng Rui, the resident counselor of rural tourism in Shushan Village, Suzhou City, Jiangsu Province, believes that rural tourism needs design to go to the countryside, cultural and creative empowerment, and artistic intervention to create colorful and unique “agricultural tourism” products that will enrich different tourists. experience.
He Hui, Project Director of the Corporate Social Responsibility Department of Douyin Group, said that rural tourism should take the express train of digitalization, further enhance digital capabilities, promote digital marketing, and explore a new path of “rural tourism + digital economy”.
“We will promote the in-depth integration and development of modern characteristic agriculture, rural culture and rural tourism, select agricultural industrial parks, rural tourism areas, and key villages and towns for rural tourism with good industrial foundation, excellent ecological environment, and rich resources to cultivate ‘agricultural tourism’ Integrate the development of rural revitalization demonstration areas, etc., and promote the integrated development of rural primary, secondary and tertiary industries.” said Wei Zhiguo, deputy director of the Inner Mongolia Department of Culture and Tourism.
2023-09-04 10:44:00
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