At first glance, they impress with their beauty. They are robust, imposing. And with a deeper look, it’s clear that these are high-performance bikes. They have advanced technology and a price, of course, that accompanies so much performance.
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You might think that being something so specific we’re talking about superbikes aimed at athletes, but that’s where the mistake lies. In Balneário Camboriú, they attract cycling enthusiasts who practice the sport for leisure and are willing to pay well to have a “Ferrari” of bicycles at home.
Juliano Salvadori is a born sportsman and in recent years he has turned his love for pedaling into a business with a bike shop. He says that the sales leader in southern Brazil is mountain biking. Classic and affordable, starting at R$ 1,200 on some sites, it is the legitimate “jack of all trades”, he says.
But there are also those capable of reaching 100 km/h. Others have technology used only by NASA and Formula 1 and even with a touch sensor that helps the person to pedal. No wonder, the customer can spend up to R$ 130,000 to have one of these.
By the way, in this list of those who invest well in cycling are names like the presenter Rodrigo Hilbert, the model Francisco Lachowski and the former right-back of the Brazilian soccer team, Maicon. Everyone has been to the store in Balneário Camboriú.
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Trek Madone SL
It is a model used by road cycling athletes at Olympics and World Championships in the biggest professional competitions. The bike is considered a true “Formula 1 car”. All in high-performance carbon fiber, it weighs just seven kilos — less than half of a regular bike. It has an electronic, wireless gait system, and has resistance for a person weighing up to 110 kilos. In addition, the professional cyclist can reach 100 km/h.
And who buys?
— The main customer is the enthusiast passionate about the hobby of cycling. It’s more or less like the Harley-Davidson clubs, the super sports bikes, the luxury cars. They are ordinary people, passionate about cycling or who have some connection with cycling, with a life condition that allows them to have a cutting-edge bike – says Juliano.
Trek Powerfly
Electric mountain bikes are the darlings of the world today. The model has an assisted pedal and an engine that helps the cyclist to pedal longer, to do long distances and, mainly, in the ascents. It’s a smart motor with a touch force sensor, which when you need to push hard, it kicks in by itself and pushes you.
The bike even has speed control. If the person is walking too fast, he stops helping to avoid a traffic accident. But it has no throttle, so it needs the constant movement of its legs to keep rolling. The electric motor is fully sustainable and has a low consumption to recharge.
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It allows people who are debilitated, very old or with mobility problems who would not be able to physically pedal, to travel a greater distance and go on trails, for example, and take a dirt road.
Trek Rail 9.9
This bike is now considered the most technological in the world. It is a very high performance competition bike. In some sectors, it is more powerful than a trail bike, because it was built with carbon fiber used only by NASA and Formula 1 teams. It has an electric motor and even an on-board computer with a sensor for tire calibration.
It weighs less than 20 kilos, has a lithium battery and a range of over 120 kilometers. It is estimated that an average person is able to pedal around 10 to 12 kilometers. So the bike increases pedaling power by about 10 times. It is usually purchased by enthusiasts passionate about technology, speed and trail. These are usually athletes and pilots.
It costs around R$ 130,000 and, not by chance, it is considered the Ferrari of bikes.
Cannondale Topstone
It is a model called a gravel bike that brings the worldwide concept of a bicycle for all types of terrain. The proposal is a mixture of a road bike and a mountain bike, but with ergonomics to make the cyclist in a more comfortable position. The tire is intermediate, precisely to allow migration from the asphalt to the dirt road, trail, all with simple and root equipment, without shock absorber.
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It serves practically everything: work, travel and even compete. Even last year, Red Bull ran two races around the world challenging cyclists to travel 300 kilometers with gravel bikes, and one of them was in Brazil in December 2022, in Timbó, at the European Valley Circuit.
Trek Marlin
Traditional mountain bikes are sales leaders in southern Brazil. Although made for physical activity, hiking and riding dirt roads, consumers at the bottom of the map have a preference for them over urban bikes. Called “jack of all trades”, they have greater versatility of gears and more robust tires, conveying the feeling of strength to face any scenario.
No wonder, it is the most used for renting for work, for school and, also, for those who take a walk on the weekends whether in the city, in the bush or even on the beach. Another difference is the price. With R$ 1,200 it is possible to buy a quality one.
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