Marketing seems to have been all about Gen Z for a while now. When focusing on the young target groups, older people over 60 are often criminally ignored by companies. In her Talking Heads column, KNSK boss Kim Notz explains why this is a mistake and why brands are leaving so much potential untapped.
What do Cindy Crawford, Linda Evangelista, Christy Turlington and Naomi Campbell have in common? They are all well over 50 years old and still ge
Continue reading this H+ article for free!
Register now for free.
Registration includes
the HORIZONT newsletter package.
You are already registered?
Login here
You can object to the use of your data at any time. Further information can be found under data protection.
2023-09-02 16:03:58
#Generation #experience #marketing #misses #great #opportunity #target #group #HORIZONT
;Resize=(1200,627)&impolicy=perceptual&quality=mediumHigh&hash=8cc95e7516f7cb59017e1b70705639ea4952170c1ec04acb882bf37d9c47a548 "Tragic Death of Amarena the Bear: No Reason for the Shooting")