Berlin (ots/PRNewswire) – Global consumer electronics and home appliances company Hisense has announced that it will support UEFA EURO 2024™ as a global sponsor. This is the third consecutive European Football Championship that Hisense has sponsored, having partnered with the previous two editions and successfully sponsored the FIFA World Cup 2022™. Under the agreement, Hisense will also receive the sponsorship rights to the 2023-2024 and 2025-2026 UEFA European Qualifiers, the 2025 UEFA Nations League Final, the 2025 UEFA Under-21 EURO, the 2024 Finalissima and the 2026 UEFA European Futsal Championship.
Welcoming the renewal of the partnership with Hisense, Guy-Laurent Epstein, UEFA Marketing Director, said: “I am delighted that Hisense is renewing its commitment to European football as the Official Partner of UEFA EURO 2024™, which will be our third joint European Football Championship in will be the result. The company’s technologies help make football more accessible and enjoyable for fans around the world.”
Sports marketing continues to be a key element in Hisense’s global growth and building brand awareness around the world. Hisense brand awareness has almost doubled overseas in the past five years.
Announcing the upcoming UEFA EURO 2024™ sponsorship, Fisher Yu, President of Hisense Group Holdings Co., Ltd. in a keynote speech at IFA 2023: “Hisense is able to connect with consumers around the world through our sports sponsorships, which is a great way to build trust in our brand. To continue global brand building, Hisense will provide fans around the world with an unparalleled viewing experience at UEFA EURO 2024™ with its innovative picture quality technology.”
From energy-saving laser TV to global environmental protection initiatives, Hisense invests in innovation and provides consumers with more environmentally friendly products for healthy living.
Over the years, Hisense has tried to connect with consumers around the world, no matter where they live or what language they speak, to better understand and meet users’ unique needs and thus improving the quality and experience of everyday life.
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Questions & contact:
Patrick Chen,
patrick.chen@bluecurrentgroup.com
