The Successful Intersection of Commercial Management and Associative Work in the World of Mobility

The commercial management of a large company in the world of mobility is not incompatible, as we have seen in these pages on other occasions, with developing associative work. It can be done and, as the bolero says, not be crazy; and it can be done, as is the case, successfully.

Pedro Martínez, commercial and marketing director of Parcisa, is one of those professionals who does not miss a single event: shows, presentations, commercial calls to show and explain the benefits of its well-known products in the world of transport, especially that of cisterns. Less than a year ago, he added to these responsibilities the presidency of Asfares, the professional association that represents almost all bodybuilders in the country; exactly to the companies that manufacture almost 94% of Spanish production.

In his facet as a manufacturer, the imminent entry of new European regulations for the reduction of emissions in the manufacture and sale of semi-trailers is also a matter of concern in the sector on which Pedro Martínez points out that “It will be difficult to comply with a reduction of emissions without counting on the most important actor, the transporter”.

You can see the complete video interview in this news or HEREat our YouTube platform. You can also download the full magazine (issue 449) at www.todotransporte.com, which includes the written version of this interview.