realme organizes a Fanfest event to celebrate its 5th anniversary for real fans. Along with announcing a new strategy under the concept of “LEAP UP”, moving forward to become the No. 1 innovative brand that wins the hearts of young people around the world.
realme (realme) The world’s fastest growing technology brand for young people Held a celebration to step into the 5th year under the concept “LEAP UP”, announcing the success of the business over the past 5 years, ready to become the leading brand in the smartphone market that truly meets the needs of the new generation around the world. realme Thailand responded by organizing celebratory events in all channels, both in-store, offline and in cooperation with educational institutions. To encourage the new generation of young people to unlock their potential. Shine a light of prominence And presenting the best version of yourself creatively, and also organized the event “realme 5th Anniversary Leap Up FanFest” at Factoria BKK to thank realme fans in Thailand and friends of the media who participated in presenting the news. The brand has always been good.
At the event, there was a surprise to see a short film called “Chasing The Sun” directed by a young director. Award-winning Hollywood Jeremy Cloe, this short film is prepared by realme to celebrate this special occasion and is inspired by real stories from the realme Community. Use realme mobile phones between fans and media to have fun.
Finally, with fun activities to win exclusive prizes to go home in full force. Which makes this event full of smiles and laughter throughout the event happy Impress all parties Great as the prestige of the smartphone brand for the new generation that is truly the fastest growing in the world.
From No Name to Big Name: The only brand in the industry to reach the Top 10 in less than 10 years.
Before the establishment of realme in 2018, the “Startup fever” trend of the smartphone industry had begun to slow down somewhat. While the overall growth rate of the business also began to slow down. and the total number of mobile phone brands with up to 701 brands worldwide But most of the phones available at that time had the same design and were boring. As for the model with a very elegant design. It is often too expensive and difficult to touch.
And that’s why realme decided to produce a smartphone with both outstanding performance and trendy design aimed at young people. The launch of the first product received overwhelming feedback from both media and users. And able to expand rapidly to other emerging markets In addition, it also operates mainly through online channels, making realme quickly become known. Reinforcing realme’s status as the only new player in the top 10 in the industry and stepping up to the top 4 smartphones in Thailand in the second quarter of 2023 with dignity.
“Dare to Leap” Philosophy: Anyone can change the world if they are brave enough.
After that, realme launched several new products, attracting more and more fans around the world and driving rapid brand growth. It is the fastest growing smartphone brand in the world. In the third quarter of 2020, it became the fastest smartphone brand in the world with sales of 50 million units. (Source: Counterpoint) and in 2021, realme also broke a new record by being the fastest smartphone brand in the world to sell 100 million units. (Source: Strategy Analytics) In just 37 months, it entered the Top 5 in 30 markets worldwide and reached the 6th position globally for the first time. (Source: Counterpoint) All this, realme has proven that no matter who you are. You too have the opportunity to change the world.
As always, we strive to be the number 1 choice of young people around the world.
in extremely challenging situations Both the spread of COVID-19 high inflation The demand for new smartphones has decreased and more, if realme continues to adhere to the spirit of “Dare to Leap” for continuous product upgrading. Recently, realme has set a new approach to product development “No Leap. , No Launch”, that is, not launching a new product without introducing new innovations. In keeping with this concept, realme 11 Pro series achieves the design and zoom performance with a 200MP sensor supporting 4-zoom. times without losing detail Makes it possible to take the best photos in a smartphone at the same price level.
realme Thailand responds to the concept of Leap Up, joins in unlocking the potential of the new generation continuously.
With each launch of a new smartphone, realme Thailand can continuously create a phenomenon that has become the Talk of The Town, for example, in collaboration with leading fashion magazines such as Harper’s BAZAAR Thailand under the concept. Capture The Light at the launch of the realme 9 PRO Series, led by “Mai” Davika Horne, one of the most beautiful actresses in Asia. Come sit in the brand ambassador position in Thailand until now or the latest with the collaboration with the Tourism Authority of Thailand (TAT) in organizing a special campaign Zoom in Thailand with the launch of the ultimate fashion smartphone of year with realme 11 Pro Series 5G to invite the new generation to travel to find their own passion. The campaign was a great success. It also helps to stimulate the tourism industry in Thailand to become more active.
In addition to operating a smartphone business in Thailand to offer cutting-edge innovations at a price that young and new generations can handle, realme Thailand has continuously organized activities to promote the creative expression of the new generation as Never before has any market-leading brand ever done such a thing. Supporting the activities of educational institutions such as the search for freshy student ambassadors both at Assumption University and most recently Srinakharinwirot University Which the brand has fully supported the prizes of high value to the winners in various activities.
Ready to create a new legend with challenging strategies to win the hearts of young people around the world.
After achieving five milestones of success, today realme Global has launched a strategic plan. “Leap-Forward Climbing Plan” and announced four initiatives to support the goal of becoming the number 1 choice for young people around the world:
Continue to adhere to the “No Leap, No Launch” product strategy to make every realme product a high-performance product. It must have at least one of the best advanced features that are clearly the best in the same level of smartphones. Investment focused on advancements in performance, photography and smartphone design. Invest in new markets with a target of over 100. The goal for the next 5 years is to focus on mid- to high-end products.
Overview of realme In the next 5 years, realme has started all over again with the concept of “empty glass” to continuously open up to new ideas and work in “climbing mode” by working hard and preparing for everything. challenge The company will continue to strive to create products with leapfrog development for the new generation. To be the brand that understands the lifestyle of young people the most. And is truly the number 1 choice of the new generation around the world.
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