Kylie Jenner wants to start her own fashion company and will soon be competing with her sisters Kim and Khloé. “Kylie Cosmetics” was yesterday.
Los Angeles (USA) – Kylie Jenner (26) wants to move away from cosmetics and towards luxury fashion and will soon be competing with her sisters Kim (42) and Khloé (39), who already sell their own fashion brands. According to an insider, the billionaire entrepreneur is fulfilling a dream.
Kylie Jenner’s (26, right) sisters Khloé (36) and Kim (42, left) already have their own fashion brands. Now the nestling wants to compete with them! © Rodin Eckenroth / GETTY IMAGES NORTH AMERICA / Getty Images via AFP
“Kylie Cosmetics” was yesterday!
In 2014, Jenner founded the cosmetics company, which has achieved global success. However, following a public attack on Selena Gomez, 31, earlier this year, Kylie’s skincare and makeup line suffered losses.
Young women boycotted the products and threw in the garbage a number of items they had already bought and some of which had been used.
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Like the celebrity portal Page Six reported, the entrepreneur sold 51 percent of “Kylie Cosmetics” for 600 million US dollars (around 556 million euros) at the end of 2019.
Did the 26-year-old want to reorient herself towards fashion for a long time? According to an insider, Kylie has already signed a deal with Jens and Emma Grede, who also sponsor Kim and Khloé’s fashion business.
But it’s not Kylie’s first fashion project: in 2012 she founded the brand “Kendall + Kylie” with her sister Kendall Jenner (27). Products are quite affordable in this country, among other things dikeman to find. The license agreement is due to expire this year. So there is scope for a new fashion venture!
Kim Kardashian’s denim and shapewear company Skims was founded in 2019 and is now valued at $4 billion.
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Kylie has already found her fashion niche
When the lion head dress was presented on the catwalk, she was already wearing it: Kylie Jenner (centre) at the haute couture show of the Schiaparelli Spring-Summer 2023 collection. © Michel Euler/AP/dpa
In contrast to “Kendall + Kylie”, the 26-year-old billionaire now wants to devote herself to luxury fashion and has already discovered a niche for herself: “Quiet Luxury” – i.e. luxury fashion that is not immediately recognizable as such.
It’s going to be subtle, soft, and rather minimalistic, so it’s safe to assume the 26-year-old’s company won’t be screaming “Kardashian” right off the bat.
“Kylie has always been in style and she’s picking up the pace,” an insider told Page Six. “She always had a very clear vision.”
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“She’s gotten a lot of validation on what she’s wearing and who she’s working with,” the source continued.
Unforgettable is Kylie’s fashion appearance in January, when she examined the lion’s head dress at a fashion show.
In the meantime, the entrepreneur has even been able to get hold of campaigns and model appearances with high-ranking fashion houses: Despite her 1.68 meters, which is small by model standards, she stood in front of the camera for Jean Paul Gaultier in the summer. Kylie is also the face of Dolce & Gabbana glasses and handbags.
Titelfoto: Bildmontage: Rodin Eckenroth / GETTY IMAGES NORTH AMERICA / Getty Images via AFP
2023-08-27 07:34:14
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