A less stressful framework, a greener environment, economic and academic infrastructures, but also growing career opportunities and transport facilities. If some had thought of leaving the big cities from the first confinement, a year later, the trend is confirmed, with an increase in the volume of job offers in the regions. According to a study that we reveal exclusively, the “next world” could indeed benefit medium-sized cities. Never seen.
HelloWork (formerly Regionjob), a digital employment player which analyzed on these online platforms the changes in the distribution of its offers in the 1st quarter of 2021, notes “for the first time a reduction in the weight of metropolitan areas in the job offer throughout the territory, since 36% were located in the ten largest cities in 2020, compared to 33% this year”. At the same time, cities on a human scale are attracting more and more Ile-de-France residents ready to move for the job offers that are developing there, both on permanent contracts, on fixed-term contracts and in temporary work.
An unprecedented dynamic
This year, medium-sized towns located in the Pays de la Loire, Brittany or in the South-East are doing well. La Roche-sur-Yon (Vendée) thus tops this list. The urban community of Angers Loire Métropole (Maine-et-Loire) also occupies the Top 10 of this ranking, as does its neighbor, Cholet (Maine-et-Loire). Vannes (Morbihan), Dijon (Côte-d’Or), Besançon (Doubs), Annecy (Haute-Savoie) and Reims (Marne), also monopolize the first places.
“We are seeing the emergence of new centers of activity driven by the dynamism of construction and industry: sectors in which employment is more diffuse and less concentrated around large cities, where trades and services are more overdue due to the health and economic crisis,” comments David Beaurepaire, director of HelloWork.
And if the volume of job offers in these ten most dynamic medium-sized cities is the equivalent of the volume of job offers located in Lyon Métropole (Rhône), their dynamic remains unprecedented. A finding confirmed by the latest INSEE study on the business climate, published at the end of April.
Start-ups in Dijon, construction in Vannes…
On the side of temporary job offers, the lines are also moving. The Lyon metropolis presents a greater number of offers, compared to last year at the same period. Aix, Nantes, Lille, which respectively occupy second, third and fifth places, also show a good economic dynamic.
But how to explain precisely the dynamism of these cities where economic growth is the strongest for the offers in CDI and CDD? “In Vendée, there is a very good fabric of SMEs and real solidarity between the bosses”, explains the economist and director of the Cercle de l’épargne, Philippe Crevel. Vannes “benefits from an attractiveness of residence which pulls the construction and real estate sector”, he underlines. For its part, Angers enjoys the quality of its companies specializing in the agri-food sector and the presence of students from the large university centre.
As for Dijon, “start-ups have been back there for five or six years, and new activities are developing thanks to the strong cultural heritage of the city which could restart with the return of tourist activity in the coming months”, describes David Beaurepaire. In Besançon, the relocation of companies specializing in the watchmaking sector, and its proximity to Switzerland, plays in favor of economic dynamism, as in Annecy where the establishment of precision and mechanical industries boosts the job.
Regions quickly accessible by TGV
In industry and construction, where there are not only production positions, as in other sectors, “the possibility of modifying the telework cursor has strongly encouraged the acquisition of housing away from the workplace, in regions that are sometimes as quickly accessible by TGV as certain cities in the greater Parisian suburbs,” continues Emmanuel Jessua.
A phenomenon also linked, for Philippe Crevel, “to the cost of land in large cities, but also to the cost of living and the limitation of car traffic: an accumulation of factors which are particularly repulsive in these times of health crisis”.
Reims, for example, attracts many Parisian buyers and undeniably benefits from the effect of successive confinements, and more than ten years later, continues to benefit from the effect of the arrival of the TGV, which connects the city to the capital. in less than an hour.
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