In light of the loss of more than half of the users of the Threads application, Mark Zuckerberg, CEO of Meta Platform, announced new improvements coming, and that these additions may be the key to revitalizing an application that had gained 100 million users within just five days of its launch. .
Meta responds to challenges with new additions
After the Threads app lost more than half of its users, Meta announced plans to add new features, the ability to share posts via Instagram.
It is worth noting here that this step came as part of the company’s efforts to retain users and re-attract others, in an attempt to compete with other platforms such as “X”, formerly known as “Twitter”.
A new strategy to promote the application of Threads
At a meeting in July, chief product officer Chris Cox said Meta is considering adding more ways to reengage users, such as making sure important Threads posts appear as they scroll through an Instagram page.
It is worth mentioning here, that this strategy may contribute to restoring some trust among users, and thus returning the Threads application to the right track after its loud launch.
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2023-08-18 21:44:07
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