‘Vacance Syndrome’ Needs Enough Vitamins
The trend of liquid + tablet vitamins… Donga ‘Ortho Mall’ popularity
Chong Kun Dang ‘I’m Vita’ Daewoong ‘Ener Thistle’
ⓒGetty Image Bank
Mr. A, an office worker who returned to his daily routine after enjoying a summer vacation in early August, feels abnormal in his body and mind, which have become heavier than before the vacation. Mr. A’s symptoms are the so-called ‘vacation syndrome’. Vacation syndrome refers to the totality of extreme fatigue and stress brought on by broken biorhythms after vacation. In particular, it appears a lot in August and September when the vacation is over, and special attention should be paid to immunity problems due to the influence of the change of seasons moving into autumn.
The medical community recommends taking enough ‘vitamins’ as a way to overcome vacation syndrome. In fact, most of the vitamin groups, including vitamin C, are related to immunity. In particular, vitamin D is a fat-soluble nutrient that regulates the functions of major body systems and helps to strengthen immune function, including T cells and macrophages, which are adaptive immune cells. Vitamin B also has effects such as generating energy in the body, recovering from fatigue, and countering stress.
Recently, large pharmaceutical companies are putting out ‘premium’ vitamin products containing these vitamins in high content.
Orthomol Immune ⓒDong-A Pharmaceutical
The start is ‘Orthomol Immune’. Orthomol Immune is a multivitamin released by Orthomol, Germany, and introduced a form of taking liquid and tablet-type pills together for the first time in Korea. Orthomol Immune contains high amounts of vitamins C, B6, and E, and is positioned as a ‘high-content multivitamin’ that includes various nutrients such as minerals, folic acid, and selenium.
Orthomol Immune costs well over 50,000 won for 30 servings, which is two to three times the price of an ordinary multivitamin. However, as it became known that celebrities take it to recharge energy and strengthen immunity during their busy schedules, it quickly penetrated the domestic market. Dong-A Pharmaceutical has been distributing Orthomol Immune in Korea since 2020. Orthomol Immune has become a ‘filial product’ that is on the verge of achieving 100 billion won in annual sales within three years of its launch.
Due to the success of Orthomol Immune, several premium vitamins in the form of liquid and tablet pills have been released. Chong Kun Dang’s ‘Imvita Immune Shot’ and Daewoong Pharmaceutical’s ‘Ener Thistle Perfect Shot’ stand out. Chong Kun Dang and Daewoong Pharmaceutical are already strong in the active vitamin market in the form of tablet tablets, such as Benfobel and Impactamine.
I’m Vita Immune Shot ⓒ Chong Kun Dang Health
Chong Kun Dang’s Imvita ImmuneShot contains many and high levels of vitamin B, unlike Orthomol Immune, which has a significantly higher vitamin C content. The B vitamins in Immvita ImmuneShot are B1, B2, B6, and B12, which are 4000% of the daily nutritional value. An official from Chong Kun Dang Health said, “Vitamin B is effective in generating energy in the body, recovering from fatigue, and countering stress, so it is necessary to consume more than the recommended amount for disease prevention and health.” Since there are many cases, the content of the entire group was increased,” he explained.
Ener Thistle Perfect Shot ⓒDaewoong Pharmaceutical
Daewoong Pharmaceutical, which introduced premium vitamins most recently, incorporated its own characteristics into its products. It is liver health represented by Ursa and others. Unlike other premium vitamins, Daewoong Pharmaceutical’s premium vitamin ‘Ener Thistle Perfect Shot’ focuses on B vitamins, excluding vitamin C. In addition, milk thistle, which has excellent effects on liver health, was added up to 130mg, the maximum recommended intake per day, for fatigue improvement.
Currently, Chong Kun Dang’s I’mvita Immune Shot sold 1 million bottles in 4 months after launching in June, and Daewoong Pharmaceutical’s Ener Thistle Perfect Shot sold 300,000 bottles in 11 weeks, rising to become the best seller in the food category.
An official from the Korea Health Supplements Association said, “The domestic vitamin market, which was 636.9 billion won in 2019, is expected to exceed 1 trillion won this year.” These days, the related market will grow even bigger.”
2023-08-18 21:00:00
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