Edward Achour Paris 2024 Spring/Summer Collection Release Show
On August 24, the French fashion brand Edward Achour Paris’s new season 2024 spring and summer series debut in China was held in Hangzhou. Domestic authoritative fashion media, well-known opinion leaders and fashion buyers were invited to attend and appreciate the elegance, beauty and playfulness of French women in Hangzhou.
Edward Achour Paris, a fashion brand from France, was established by Edward Achour, a French designer born in 1970. His clothing brand also adheres to the belief that elegance is a gesture and romance is a spirit of passion. Mr. Achour has shown his outstanding design talent since he was a child. He designed his own series of works at the age of 16, and has in-depth cooperation with the great fashion designers in Paris, Yves Saint Laurent and Ji Longxue. Today, he is still active in the front line of fashion design, creating a unique image of Parisian women in his mind.
Attention to detail, luxurious fabrics and perfect tailoring are a major feature of the brand, which gives women a more elegant and playful personality while being sophisticated in design. Women’s jackets are enlarged in proportion and transformed into dresses. The embellishment of bowknots and ruffles brings fantasy and playfulness to the series. Chunky tweeds are densely embroidered with sculptural florals or blended with colorful threads, contrasting with lighter frilly maxi dresses.
Strict tailoring brings good proportions and finely structured silhouettes to clothing, but it is not tight, and more refined shapes such as waistcoats, long coats or jacket trouser suits still maintain a fashionable sense of looseness. Combined with pastel colors and classic Parisian black and white, Mr. Achour renews and idealizes the Parisian woman’s wardrobe. Designed in Paris, his silhouettes combine flair and tradition, reflecting the Parisian woman’s elegance without losing her personality, traditional and modern.
Designer Edward Achour strives for excellence in the details and styles of his clothing design, the purpose is for those women who pursue elegant clothing and exquisite craftsmanship. The focus of his clothing design is on elegance, rejecting any form of ostentation, but asking for an intelligent luxury, writing a new chapter in French style.Return to Sohu to see more
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