CNN Indonesia
Tuesday, 15 Aug 2023 20:00 WIB
The Samsung Galaxy Z Flip has many competitors from China. (CNN Indonesia/Arif Hulwan)
Jakarta, CNNIndonesia —
Samsung claimed to be focusing on screen technology to be able to win market competition foldable phone in RI.
“This year there are indeed competitors. But again we focus on technology and competition in Indonesia cover screen,” said Verry Octavianus, MX Product Marketing Senior Manager of Samsung Mobile Samsung Electronics Indonesia at the Join The Flip Side event, Jakarta, Tuesday (15/8).
“So Selvia (Selvia Gofar, Head of MX Product Marketing at Samsung Electronics Indonesia) has conveyed details cover screen and zero hinge. So the technology raised in Fold 5 and Flip 5 we are sure can answer the needs of consumers,” he added.
For information, in May, Oppo officially released the Oppo Find N2 Flip in Indonesia. His presence has made Samsung no longer the sole player in the foldable cellphone market in Indonesia.
According to Counterpoint’s research, the foldable smartphone market will continue to grow. By 2027, the number of shipments is expected to reach 100 million units.
The global foldable smartphone market in the first quarter of 2023 increased 64 percent year on year (YoY) with a total of 2.5 million units.
The growth in the global foldable phone market was largely driven by growth in China’s foldable phone market. Although China’s smartphone market fell by around 8% YoY in Q1 2023, the domestic foldable market continued to grow, jumping 117% YoY to 1.08 million units.
Unfortunately, in the Bamboo Curtain country, Samsung is in third place, behind Huawei and Oppo.
However, Samsung’s achievement was calculated before the presence of the latest generation of their folding mobile phones, the Samsung Galaxy Z Fold 5 and Galaxy Z Flip 5.
In the same place, Selvia Gofar said that their latest cellphone had received a pretty good reception in Indonesia. This can be seen from the number of pre-orders that exceeded the number of orders for their foldable cell phone last year.
“So I want to thank you first, because the enthusiasm of the Indonesian people for our foldable pre-orders can reach 1.5 times from the previous foldable,” he said.
“For favorites, it’s very interesting, in Indonesia it’s more or less the same between Flip and Fold, from the pre-order results that we’ve monitored to date for Fold and Flip,” he added.
Samsung officially released its newest line of products to Indonesia on Tuesday (15/8). This latest product consists of the folding phones Galaxy Z Fold 5 and Galaxy Z Flip 5, Watch 6 Series and Galaxy Tab S9 Series.
(lom/arh)
2023-08-15 13:00:01
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