It’s August, the biggest spring and summer premieres are behind us, so it’s time to take stock once again. A lot can happen in the next four and a half months, but I’ve already collected enough box office observations for this year so that you can now count on the seven (I hope interesting) points. Rather than individual films, which are classically remembered at the end of the year in the top of the biggest box office hits and flops, I will anyway shine a light on the trends that have been driving the last months Hollywoodem.
Sure, it will also happen on Barbenheimer, which moviegoers and viewers have been living for a few weeks now, but Barbie s Village they will be more of an exception. So forget about the detailed analysis of the undeniable overseas success Sound of Freedom and better prepare yourself for paragraphs about studios, genres, changing audience moods, and women. That’s enough for the introduction, open a delicious drink to read and let’s get down to it.
7. The horror bet continues to pay.
M3GAN, Scream 6, Deadly Evil: The Awakening a Insidious: The Red Door. These are the four most successful horror films of the year so far, and in three cases they are another representative of a popular horror franchise (I deliberately do not write the words “sequel” because of Deadly Evil, and “beloved” because of Insidious). What else connects them? Low budget. He was the most expensive Scream with a still very reasonable budget of 35 megs, with the rest fitting into the twenties. In any case, the sales attacked or even exceeded 150 million in the world, so we are talking about very successful films.
Of course, not every horror film attracts crowds to the cinemas, and every few months we get a flop (currently, for example Last Voyage of the Demeter), however, looking at the ratio of costs vs. sales we are talking about the most profitable genre. Okay, horror movies drag on, but that’s nothing new. However, in contrast to previous years and decades, it is no longer the norm for a “junk” genre to drop by 60-70% in cinemas the very second weekend. So if the batsman didn’t shine the first weekend, he could go sliding. No way, the audience already last year at the ultra-cheap Barbara they showed that the hype works and new horror films are increasingly becoming perennials that haunt cinemas for a month or more.
When I look at the enthusiasm that accompanies the launch of the new studio A24 speak with meso I wouldn’t be surprised if Jordan Peela in the Oscar nominations for the best film of the year, even the unknown Australian duo of directors, who so far only made a name for themselves on YouTube, did not imitate. Horror movies are having a golden age, and if you want to break through in Hollywood, this scary path is probably the most trodden at the moment.
6. Pixar is teetering on the edge.
Fans of the jumping lamp have been mourning the last few years. While in the past decade he was washing Pixar to cinemas one billion picture after another (Toy Story 3 a 4, Looking for Dory, The Incredibles 2), with the onset of covid and the premiere We fart it is without exaggeration one big tragedy. Disney first he foolishly taught the audience that there is no charge for prestigious anime on Disney+, only to send it to cinemas after the end of the epidemic Rocket. He totally blew everyone’s pants off and when the film premiered this year Among the elements, it seemed like the last nail in the coffin of the once super successful studio. But a miracle happened.
Among the elements has become a perennial in recent weeks and months, which is still shown with great success not only by the tiny CineStar in Jihlava. The lively and audience-loved animation has gradually risen to the current 426 million dollars and is still holding out hope for half a billion globally. Apparently, this is already enough for a decent profit, which after all, the president of Pixar indicated in a recent interview with Variety Peter Morris. By the way, he didn’t even avoid questions about why almost every Pixar film has a budget of 200 melons. after all Illumination he can do it Universals to serve up their billion-dollar hits for half the price.
Z Morris interview with Variety it shines through that budgets are swelling mainly because Pixar unlike the competition, it reports budgets including other additional costs that are necessary for the continuous operation of a giant company. Of course, she does nothing but prepare several films at once for years and then hopes that enough people will come to the cinema. Another difference from the competition? Pixar according to its president, unlike its competitors, it does not rely on cheaper labor force from Asia and draws and produces its feature films exclusively in the USA. If he allowed and didn’t want to have everything under one roof, he would certainly save money. Personally, I wouldn’t be at all surprised if the studio returns to super successful sequels in the future and we get at least another rendezvous with Woody and Buzz.
2023-08-15 12:00:00
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