Apple’s iPhone 15 event is set to take place on September 12, adopting the same format as last year’s event, according to Bloomberg’s Mark Gurman. The event will include an in-person component at Apple Park, a pre-recorded video presentation, and hands-on time with the new products afterwards. This format was also used for WWDC 2023, which had an online component and invited developers and students to Apple Park for a day of activities.
By pre-recording the presentations, Apple has more control over the announcements and can avoid any embarrassing mishaps. It also allows for the use of digital production effects and smooth transitions between product unveilings.
At the event, Apple is expected to introduce four new iPhone models: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The event will also showcase the Apple Watch Series 9 and a new Apple Watch Ultra, provide final details and launch dates for iOS 17 and related operating system updates, and potentially include other announcements.
In other news, rumors suggest that the iPhone 15 Pro models will come with a new 2TB maximum storage option, doubling the storage capacity of the iPhone 14 Pro models. Images of alleged iPhone 15 USB-C connector parts have also leaked online, indicating that Apple may be transitioning from Lightning to USB-C charging.
Additionally, there have been rumors about the next-generation Apple Watch models, AirTag, iPads, and more. Apple is also reportedly testing the M3 Max chip, which will be used in new MacBook Pro models next year and features a 40-core GPU and a 16-core CPU.
Overall, Apple’s iPhone 15 event is highly anticipated, and fans can expect a mix of new product announcements and updates on existing devices and software.
What advantages does pre-recording presentations have for Apple in their iPhone 15 event?
Apple’s highly anticipated iPhone 15 event is scheduled to take place on September 12, following the same successful format as last year’s event. According to Bloomberg’s Mark Gurman, the event will feature a combination of in-person and pre-recorded elements. Attendees will have the opportunity to experience hands-on time with the new products following the presentations.
By pre-recording the presentations, Apple has the advantage of maintaining complete control over the announcements and minimizing any potential mishaps. It also allows for the seamless incorporation of digital production effects and transitions between product unveilings.
During the event, Apple is expected to introduce four new iPhone models: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Attendees will also get a glimpse of the Apple Watch Series 9 and a new addition to the lineup, the Apple Watch Ultra. Additionally, Apple will provide final details and launch dates for iOS 17 and other related operating system updates, and may potentially announce other exciting developments.
Rumors have also been circulating about the iPhone 15 Pro models. It is speculated that these models will offer a new 2TB maximum storage option, which will double the storage capacity of the iPhone 14 Pro models. Additionally, leaked images of alleged iPhone 15 USB-C connector parts suggest that Apple may be transitioning from Lightning to USB-C charging.
In addition to the iPhone updates, there have been speculations about the next-generation Apple Watch models, AirTag, iPads, and more. Furthermore, Apple is reportedly testing the M3 Max chip, featuring a 40-core GPU and a 16-core CPU, which is expected to be utilized in new MacBook Pro models next year.
Overall, Apple fans can expect an exciting mix of new product announcements and updates on existing devices and software at the iPhone 15 event. The inclusion of both in-person and pre-recorded elements ensures an engaging and well-executed presentation of Apple’s latest innovations.
I’m glad they’re keeping the pre-recorded format, it means less technical glitches and a smoother presentation overall. Looking forward to seeing what the iPhone 15 has to offer!