Vans It is the first time to cooperate with a Malaysian street culture brand Futuremade Studio(FTMD.) To create a new joint series, the two parties start from the perspective of daily life, create with a design language suitable for diverse scenes, and create shoes that take into account practicality and versatility.
FTMD. Founded in 2013 by “Little Kid” Tunway, the brand draws inspiration from Southeast Asian culture and tradition, and focuses on providing equipment with premium quality and design details. With its unique lifestyle and narrative, it has become a leading brand in Asia One of the influential outdoor and urban function brands.
In this Vans x FTMD. joint series, Vans Sk8-Low and Half Cab shoes are selected to show the FTMD. brand core “Everyday Everybody”. Among them, Sk8-Low uses warm brown to cover the shoe body, and matches the yellow sole hemming to create a nostalgic retro atmosphere; the Vans Logo on the tongue is stitched with FTMD. style chain stitching. In addition, the edge of the sole is embellished with a blue bead line, which forms a color contrast with the upper and enriches the layering of the product. The Half Cab shoes use light beige as the main color, giving people a clean and refreshing aesthetic feeling, with orange guard strips as embellishments. At the same time, the two pairs of shoes in this joint series are equipped with crystal outsoles printed with FTMD., which highlights the joint attributes of this series of shoes.
The Vans x FTMD. joint series will be the first to land in China’s designated Vans stores, Vans official website and Vans Tmall flagship store from August 17th. Please pay attention to the latest information released by the official website and WeChat and other platforms.