EPAAn Apple store in California
NOS Nieuws•vandaag, 01:06
Apple sold fewer iPhones, Macs and iPads in the past quarter. As a result, the total turnover of the tech company fell for the third quarter in a row, which was almost 75 billion euros last quarter. According to analysts, the drop in turnover is partly due to the primary necessities that have recently become more expensive.
They also see that the demand for smartphones is decreasing worldwide. The company expects better results next quarter, partly due to students buying new products for the school year.
Apple did sell more accessories such as Airpods. Support services also generated more revenue, such as advertising and streaming services.
Amazon
Online store group Amazon also announced its quarterly figures. Unlike Apple, the company did see sales increase, especially advertising revenues increased year on year. The company attributes this to the use of artificial intelligence. This allows Amazon to offer more targeted advertising. Something that is in high demand, analysts say.
2023-08-03 23:06:28
#Apple #sells #iPhones #accessories #services
