The highly anticipated iPhone 15 family is set to make its debut this fall, but it seems that demand for the upcoming series may not be as high as expected. According to renowned analyst Ming-Chi Kuo, who has strong connections to Apple’s supply chain, the demand for the iPhone 15 is currently lower than that of its predecessor, the iPhone 14.
While this projection is subject to change, Kuo warns that if the demand for the iPhone 15 does not exceed market expectations after its launch, many suppliers could face growth pressure in the second half of the year. This could have significant implications for Apple’s supply chain and overall sales performance.
Interestingly, it’s not just the iPhone 15 that is facing weaker shipment forecasts. Kuo reveals that Apple’s hardware products as a whole are expected to experience a decline in demand in the second half of 2023 compared to the previous year. This suggests a broader trend affecting Apple’s product lineup.
However, there is still a possibility for the prediction tide to turn. If Apple were to indicate a positive outlook on market demand in the second half of 2023 or even in 2024, it could potentially boost consumer interest and change the current trajectory.
As Apple enthusiasts eagerly await the arrival of the iPhone 15, it remains to be seen whether the projected lower demand will hold true. With a price hike and slimmer bezels, the new iPhone series promises exciting features, but it will ultimately be up to consumers to determine its success in the market.
Source: [Ming-Chi Kuo]
What factors could contribute to the lower demand for the iPhone 15 compared to its predecessor, the iPhone 14?
The highly anticipated iPhone 15 family is set to make its debut this fall, but it seems that demand for the upcoming series may not be as high as expected. According to renowned analyst Ming-Chi Kuo, who has strong connections to Apple’s supply chain, the demand for the iPhone 15 is currently lower than that of its predecessor, the iPhone 14.
While this projection is subject to change, Kuo warns that if the demand for the iPhone 15 does not exceed market expectations after its launch, many suppliers could face growth pressure in the second half of the year. This could have significant implications for Apple’s supply chain and overall sales performance.
Interestingly, it’s not just the iPhone 15 that is facing weaker shipment forecasts. Kuo reveals that Apple’s hardware products as a whole are expected to experience a decline in demand in the second half of 2023 compared to the previous year. This suggests a broader trend affecting Apple’s product lineup.
However, there is still a possibility for the prediction tide to turn. If Apple were to indicate a positive outlook on market demand in the second half of 2023 or even in 2024, it could potentially boost consumer interest and change the current trajectory.
As Apple enthusiasts eagerly await the arrival of the iPhone 15, it remains to be seen whether the projected lower demand will hold true. With a price hike and slimmer bezels, the new iPhone series promises exciting features, but it will ultimately be up to consumers to determine its success in the market.
It’s no surprise that the success of the iPhone 14 line would lead to lower anticipation for the iPhone 15. Apple has set an incredibly high standard with their latest offering, leaving little room for fans to yearn for the next iteration.