NEW BARBIE FIGHT: Actress Margot Robbie plays Barbie in the film of the same name. Photo: AP / NTB
The film company behind “Barbie”, American Warner Bros. Pictures, is now lying flat and apologizing to its Japanese subsidiary for the reaction to an attempted joke “meme” that went viral.
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Warner Bros. Pictures, the film company behind “Barbie”, has apologized to its Japanese subsidiary for the comment on the publication of a meme linking the two summer movies “Barbie” and “Oppenheimer”. The meme, known as Barbenheimer, was posted on the American Twitter account for a movie website, showing “Barbie”‘s Margot Robbie sitting on the shoulder of Cillian Murphy’s Oppenheimer character in front of a large nuclear cloud.The Japanese division of Warner Bros. expressed strong displeasure with the publication of the meme, as Robert Oppenheimer is known as the father of the atomic bomb and its use resulted in an estimated 250,000 deaths in Japan in 1945.Warner Bros’ apology was made public through an email to Variety, deploring the insensitive handling of social media. The incident has led to new discussion about the effects of the American atomic bombs in 1945, and the hashtag #NoBarbenheimer has trended in Japan in recent days. Show more
MemetMemetMem, English meme, is a cultural expression that spreads by imitation or copying and develops through selection. The concept is debated, and has achieved the greatest impact as a term for images and videos that are spread on the internet. (Source: Store norske lexikon) is posted on the American Twitter account – or the X/Twitter account of an American film website. It has been named Barbenheimer and consists of a poster that connects the summer’s two biggest films, “Barbie” and Universal’s “Oppenheimer”, which premiered in the US on the same day, 21 July.
The poster shows “Barbie”‘s Margot Robbie sitting on the shoulder of Cillian Murphy’s Oppenheimer character in front of a violent nuclear cloud. In a message below the poster, the “Barbie” movie’s official X/Twitter account posted the text; “It’s going to be a summer to remember” with both kiss and heart emojis.
Variety is the first mentioned the matter.
Variety is quick to point out that Robert Oppenheimer is considered the father of the atomic bomb, and that an estimated 250,000 people died in 1945 when the US dropped two bombs on the Japanese cities of Hiroshima and Nagasaki.
The Barbenheimer meme quickly went viral, but the positive response from the “Barbie” film and American Warner Bros. Pictures provoked a sharp reaction from the Japanese division of the film company.
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“We consider it extremely regrettable that the official account of the ‘Barbie’ movie headquarters responded to the social media posting by Barbenheimer fans,” Japan’s Warner Bros. wrote. Pictures in a statement, apologizing to anyone who had been offended by the “reckless response”, while asking its American parent company to take “necessary steps”.
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Relatively conventional, after all, about the father of the atomic bomb.
The response from Warner Bros. came Tuesday in the form of an email to Variety.
“Warner Brothers apologizes for its insensitive engagement on social media recently. The studio offers a sincere apology,” the statement reads.
According to Variety, the Barbenheimer scandal will lead to new debate about the mass destruction caused by the American atomic bombs in 1945, and the hashtag #NoBarbenheimer has been trending in Japan in recent days.
For the same reason, “Oppenheimer” has also not been given a premiere date in Japan, while it – and “Barbie” – in the USA ensured the fourth best opening weekend in history when the films premiered in July.
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Published: 01.08.23 at 12:44 p.m
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2023-08-01 10:44:38
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