On July 31, PepsiCo Campus’ Strongest Voice & Netease Cloud Music’s “Love the Full Music Festival” full review video was launched on Yuncun, allowing more people to experience the high-energy performances at the music festival. This year marks the 10th anniversary of Pepsi’s Strongest Voice on Campus and also the 10th anniversary of NetEase Cloud Music. The two parties jointly organized the “2023 Pepsi’s Strongest Voice on Campus National Finals” and launched the music festival brand “Love Full Music Festival”.
On the same day, on the stage of the cruise ship’s home port, the awards such as the champion, runner-up and third place of the Pepsi campus’s strongest voice were decided. In the evening, the Love Full Open Music Festival kicked off. Powerful artists Bridge (DMG), Click#15, TangoZ Zhong Qi, Wu Mochou MOMO, Zhou Bichang (BibiZhou) presented wonderful performances for the live music fans.
The Open Love Music Festival aims to connect Pepsi’s strongest voice on campus with the music love that NetEase Cloud Music will continue to develop in the new decade, gather talented musicians, and discover the power of excellent music. As the 2023 annual brand music festival jointly created by the two parties, this year’s Campus Strongest Voice National Finals also has the blessing of four professional resources from NetEase Cloud Music, empowering the growth of campus musicians in an all-round way.
It is reported that before this competition, the top 25 contestants from various competition areas across the country participated in the 5-day professional advanced special training of Netease Cloud Music Musician Training Class. Feedback from the on-site judges showed that the overall performance of the students on the day, such as live singing and typhoon, had made significant progress.
In this final, the top three players who will be the strongest voice on Pepsi campus in 2023 will be determined, namely the champion Liu Shoujun (Zhejiang Division), the runner-up Yu Zihan (Jiangxi Division), and the third runner-up Zhou Yu (Heilongjiang Division). Yao Zheng, head of Netease Cloud Music Xiyu Studio, said after the game that he will invite campus musicians who perform well on the field to collaborate on songs. It is reported that outstanding contestants in this competition can directly enter the Netease Cloud Music Star Collection Creation Camp, receive guidance from authoritative producers, and will have the opportunity to create personal singles in the future.
As one of the most influential campus music competitions in China, “Pepsi Campus Strongest Voice” has been officially launched in 2013 for ten years.From “I want to sing, now” to this year’s “music is boundless, love is full”, “Pepsi Campus Strongest Voice” covers 1,000+ colleges and universities across the country every year, and has become the prelude to the music dream of millions of college students. With the support and encouragement of Pepsi, young musicians break through themselves and grow into a new generation of music force. This also makes the strongest voice the best embodiment of Pepsi’s music gene and the most vivid expression of the spirit of love.
After the Pepsi Campus Strongest Voice National Finals, it was time for guest music performances that gathered many powerful singers and entertainers.Bridge (DMG), Click#15, TangoZ Zhong Qi, Wu Mochou MOMO, and Zhou Bichang (BibiZhou) will bring their representative works to the audience as the leading artists. In the special session, Che Che, the judge, shared his help for young people’s dreams and his comments on this year’s Pepsi Campus Strongest Voice National Finals. Strong wishes and expectations.
Love Full Open Music Festival is not only a music feast, but also specially planned offline interaction and check-in activities, rich creative retro, food market activities for the audience to experience. The scene will use music and youth culture as the connection point, combined with other key IPs of Pepsi and NetEase Cloud Music, through the construction and display of offline devices, to bring the audience a rich experience of sharing and check-in.
The Qingdao Cruise Home Port TEU Container Tribe, where the “Love Full Music Festival” is held, is also a tourist attraction with beautiful scenery and pleasant scenery. According to the data, TEU container tribe, as a supporting project of Qingdao International Cruise Port Area, gathers open, modern, energetic and fashionable elements, and is one of the well-known places for local Internet celebrities to check in. The venue integrates outdoor camping, gourmet catering, coffee, beer, parent-child museum, research and other fields, and is one of the urban landmarks of Qingdao Ocean Culture.
For PepsiCo, music is not only a medium for PepsiCo to communicate with the younger generation using culture as a carrier, but also continues to serve as a link between PepsiCo and young people in the Campus Music Project, which was launched in 2013. Just like the spirit conveyed by the brand all the time, it encourages the younger generation to break through and express themselves. PepsiCo uses its consistent brand attitude of “love and openness” to stimulate young creativity, and uses brand power to support generations of young people to realize their love.
NetEase Cloud Music is China’s leading online music platform and the most popular music platform among the younger generation in China. In 2022, the MAU of the Netease cloud music platform will reach 189 million, and the post-90s and post-00s users will account for more than 90%, creating a highly sticky community interaction atmosphere. The cooperation between Pepsi Campus Strongest Voice and Netease Cloud Music will combine the advantages of both parties in music culture and young people to further help the development of China’s original music.
As a well-known online music platform, Netease Cloud Music has also accelerated its deployment of offline performance business in recent years. The holding of this music festival is an important measure for NetEase Cloud Music to deepen its offline performances and further expand its interaction with audiences. In the future, NetEase Cloud Music will continue to bring more exciting offline performances to music fans.
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