To try to paint the typical profile of the clientele of the northern Moselle, it is still necessary to exclude from the picture the famous Domaine de la Klauss. The luxury establishment, nestled on the heights of Montenach, evolves in another starry galaxy. This exception put aside, the hotel offer of the Thionville agglomeration falls very largely within the business sector. Located on the edge of the Luxembourg border and pulled by the two locomotives that are the Cattenom power station and ArcelorMittal, the territory has 17 hotels that are determined to share a booming market. “From my point of view, there is still room to open other establishments within five years,” projects Christophe Thiriet. Difficult to question this point of view emanating from the current president of the Union of trades and industries of the hotel trade of the Moselle (Umih 57), moreover co-founder of the group Heintz Immobilier & Hôtels.
Cheap price
In January 2021, he made no mistake when he opened, in an appalling climate of health crisis, a premium B & B with 76 rooms opposite Thionville station. Three years later, the time has already come for a return on investment (€5 million): “The occupancy rate, which is currently close to 75%, remains above the mark’s average. This year, we are ahead of our targets. Salespeople and other senior executives make up the bulk of his clientele.
A shared observation on the side of the Hotel du Parc, a friendly two-star hotel which has been able to retain the mass of passing workers: “Three-quarters of the year, we work with a public of professionals”, recognizes Christel. Faithful to the position of receptionist for almost three decades, she is a wise observer of the transformation of the local hotel market: “The location of the hotel, in the city center, appeals to our customers. Especially since the crisis, they no longer wish to evolve in the cold and impersonal framework of the chains on the periphery. The idea is to combine business with pleasure while discovering Thionville. For employees who make multiple appointments on the other side of the border, accommodation in the north of Moselle is inexpensive: in Luxembourg. In short, everyone does their own thing.
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