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by the Meilleurtaux editorial team
The concept of i-buying, originating in the United States, where real estate networks directly buy homes for sale, must adapt in times of real estate crisis. The start-up Opendoor had popularized this practice by allowing firm offers in a few days. Nevertheless, faced with the drop in demand and prices, the model seems to show its limits. In the United States, Zillow ended its i-buying in 2022 before partnering with Opendoor. In France, Homeloop was a precursor, but experienced difficulties from 2022.
What rate for your project?
Fewer transactions, more profitability
Benedic Immobilier, a traditional network in the east of France, took over Homeloop to combine classic sales mandates and instant real estate purchases, while extending its geographical coverage.
Vanessa Benedic, PDG d’Homeloop, explains:
The goal was to achieve profitability as quickly as possible. For this, we expected a decline in trading volume. On the other hand, efforts have been made to increase the profit margin”.
Vanessa Benedict
The fall in real estate prices now reaches -10% to -15% via instant purchase. His start-up is now considered the only French player to truly offer an instant purchase service.
Indeed, while the Italian Casavo undertakes to sell the property in 3 months in a “classic” way, before buying it back at a fixed price, Zefir, specialist in instant purchase, has for its part decided to change towards guaranteed purchases.
However, the precise coverage of the guarantee must be defined with each transaction, testifying to the complexity of offering an immediate price in this context.
What rate for your project?
Warranties for buyers
The instant real estate purchase formula attracts sellers looking for quick cash and provides two advantages to buyers.
ImportantGoods are usually resold at a slight discount to speed up the sale. In addition, these acquisitions include a guarantee of the seller in the event of default, a protection rarely offered in private transactions or with real estate agents.
In conclusion, the instant real estate purchase is reinventing itself to remain competitive in times of crisis. The adaptation to market conditions testifies to the resilience of this concept. Despite the challenges, this model continues to appeal to busy sellers and offers attractive opportunities for buyers, confirming its relevance in an ever-changing real estate sector.
The instant purchase’s ability to adapt and offer guarantees should allow it to maintain its place in the real estate market.
- The instant real estate purchase is called upon to reinvent itself to survive in times of crisis.
- Faced with falling prices, the i-buying model in the United States is adapting.
- Benedic Immobilier, which acquired Homeloop, is today the only French player to offer a real instant purchase offer.
- Instant buying remains competitive and relevant despite the challenges of the real estate market.
2023-07-28 08:37:50
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