In summer, going to the cinema is not necessarily at the top of the list of priorities. Holidays, swimming or eating on the terrace – many people probably imagine a summer evening like this. If so, then there is an open-air cinema visit for one or the other. Not so this summer: Barbie, Oppenheimer and Mission Impossible make the Zurich box office ring.
Best Movie Starts 2023
The three films are the big visitor magnets at the moment, says Blue spokeswoman Olivia Willi. The Blue Cinemas include the Abaton, Corso, Capitol and Metropol cinemas in the city of Zurich. According to Willi, Barbie, Mission Impossible and Oppenheimer are among the best film starts in 2023. That was what was expected due to the “excellent advance sales”.
“Barbie” and “Oppenheimer” even gave the Riffraff the most successful cinema week since the Corona pandemic. “In particular ‘Barbie’ is doing extremely well and is the most successful film start in our cinemas in four years,” says Martin Aeschbach, responsible for program/marketing at Neugass Kino AG. The company owns the cinemas Riffraff, Bourbaki and Houdini.
Are you going to see «Barbie» in the cinema?
Yes, I’m definitely going to the cinema in the next few days!
No, I’m not interested in either Barbie or Ken.
I’ve already seen him.
I’ll see the film, but not in the cinema.
The “Barbenheimer effect” can also be felt in the art house cinemas, confirms co-managing director Franziska Thomas. For them, the current public success is also proof that the often celebrated statement that young people no longer go to the cinema is not true. “Especially with Barbie, many young people flock to our cinemas and are consistently enthusiastic about the cinema experience.”
Zurich is pink
Have you noticed more people in pink clothes in the last few days? This is not imagination. Olivia Willi confirms that Barbie is a bit of a trendsetter at the moment. Many of the guests are dressed in pink, making the visit an experience. “With Barbie, going to the cinema becomes a real happening,” says the Blue spokeswoman. There are additional Barbie features in the cinemas. “These include Barbie-design popcorn bags, merchandise, a photo booth, themed drinks and a pink carpet.”
2023-07-28 06:24:10
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