CelebritiesReality star and top entrepreneur Kim Kardashian (42) has taken a huge hit with her fashion brand Skims. Thanks to new investments, this is now worth 4 billion dollars (more than 3.5 billion euros). The billionaire’s wealth will therefore increase by about $ 500 million in one fell swoop, calculates ‘Forbes’. Her garments, meanwhile, seem to come in handy in extreme situations.
“Not bad for a girl without talent,” Kim Kardashian previously referred to what people often say about her. She may be known as someone famous for being famous, but she has been a successful businesswoman for years now. When she officially became a billionaire in 2021, it was mainly thanks to her cosmetics brand KKW Beauty (nowadays SKKN by Kim). Now about three-quarters of her wealth comes from Skims, according to business magazine ‘Forbes’.
That brand initially revolved around flattering corrective underwear, but when people had less need for it during corona times, Kim came up with comfortable loungewear. Now there is also underwear, touted by one big star after another. Skims, which has only been around for four years, recently raised more than 240 million euros in new investments, writes ‘The New York Times’. The company is now worth 3.5 billion euros.
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Kim goes offline
The estimated wealth of Kardashian, who reportedly owns a third of the company, is more than 1.5 billion euros, according to the well-established ‘Forbes’, half a billion more than before the new investments. And Kim is far from done with Skims. The first men’s clothing is due to hit the market this fall, and Kardashian embarks on an adventure beyond the internet.
Striking, because that is the place where Kardashian has success like no other: with 362 million followers on Instagram alone, she has the dream advertising channel for her own products within reach. It’s not for nothing that her half-sister Kylie Jenner called her followers fans and customers in the same breath. According to the brand, about 70 percent of Skims customers are millennials or part of Generation Z, pre-eminently the Instagram and TikTok generations.
The hope is that the fans will also show up when Kim opens physical stores in New York and Los Angeles next year. Turnover should amount to almost 700 million euros this year, according to the CEO, after 446 million euros in 2022. A lot of money, but Kim’s clothes can reportedly save your life.
Shot
Angelina Wiley, 22, recently claimed in a video on TikTok that Skims shapewear saved her after she was shot several times in a shooting in Kansas City. The clothing was so tight that it kept pressure on the wounds, so she would have lost blood less quickly, wrote the Los Angeles Times, for example. Sounds far-fetched, but according to medical expert Richard Doyle, pressure on a gunshot wound does indeed matter and it is conceivable that Skims helped, writes ‘Forbes’.
Kim, who also earns a lot of money working for television and promoting other brands such as Dolce & Gabbana, previously launched her own investment company for media companies, for example. Her money includes a whole collection of cars and real estate; Kardashian owns at least six properties.
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2023-07-20 15:04:03
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