Alisha Lehmann, the Swiss footballer who is playing in the Women’s World Cup (July 20-August 20), is one of the most anticipated players in the competition, but also the most followed on social networks.
Before the competition, she already has a title. Alisha Lehmannstriker of the Swiss team, which competes in the Women’s World Cup in Australia and New Zealand, is the most influential athlete of the players present.
According to a Nielsen InfluenceScope study, the 24-year-old native of Bern, who plays for Aston Villa (England), has a total of 13.7 million followers on Instagram and 9 million on TikTok. She is ahead of stars such as the American Alex Morgan (nearly 10 million followers) and the Brazilian Marta, considered the greatest footballer of all time, and her 2.5 million followers. In Switzerland, she is now ahead of tennis icon Roger Federer.
According to the BBC, the specialized site, which carried out the ranking, takes into account subscribers, subscriber growth, the engagement rate, accessibility or even the value of a publication to carry out this study.
The buzz with his romantic relationships
But then how does she have so many followers? Alisha Lehmann owes it first of all to her performances in the English championship which is now one of the most followed in the world. But also to her glamorous side outside the stadiums, which she has always put forward.
Alisha Lehmann had made the buzz on social networks with her connections. Indeed, in 2019, she had come out by appearing with Ramona Bachmann, her teammate in the national team, who has just extended to the PSG. And after their breakup in the spring of 2021, Lehmann got back together a few months later with Brazilian midfielder Douglas Luiz, who plays in Aston Villa’s men’s team. A relationship that ended last November.
Having become a real icon on social networks, she even generates income thanks to her various posts. According to an expert, quoted by Blick, his sponsors would even allow him to receive around 100,000 euros per publication (in particular Adidas and PlayStation).
The other side of the coin is that the player, who likes to be dressed and glamorous on the pitch, receives a lot of criticism for this aspect of her activity. “Criticism is easy. Many people judge me through my behavior on the networks but have never looked at my sports performance for a single minute. This is not correct,” she protested. Some even mentioned mental problems.
“I am 100% dedicated to my job as a footballer. Like all my teammates, I train every day and play every weekend. I had never heard from a club or national team that social media was a problem. With the Swiss team, there are six or seven rules to respect, but we can occupy our free time as we see fit. I do not see where the problem is. Especially since I don’t take care of the technical aspect”, recently explained in the press the one who also has an online store where fans can buy posters, coffee cups bearing her image and especially her first calendar.
One thing is sure and certain, its popularity also helps to highlight women’s football, and at the time of the Women’s World Cup, it is also a very good thing.
2023-07-20 11:16:11
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