On July 11, the presentation of the new “infotainment” bar (information and entertainment) of the ADN 40 news channel took place. Luciano Pascoe, general director of ADN 40, shared with Panorama the changes that we will see.
“Open television has to be deeply democratic and plural, it cannot afford to only speak to a niche, it has to speak to the whole of society. ADN 40 is a news channel, but since it is on open national television, we see ourselves in 270 cities with a rabbit antenna, not only on cable systems, and Ricardo Salinas challenged us, along with Benjamín Salinas, to ensure that we were making a television where people were informed, but also entertained ”, he assured.
Juan Lecanda, Manuel Lopez San Martin, Yunue Caves and Leo Arriaga. Photo: JDS Agency
Shared is a bold way to connect with your audience.
“Inform responsibly, but do it in a playful way, much more relaxed. We continue with the flagship newscasts, but the programming of a more diverse and eclectic compendium of information will be more dotted”.
Luciano Pascoe and Karla Sánchez Armas with Ricardo Raphael. Photo: JDS Agency
Among the new programs are Tren del meme with Valentina Rodriguez and Hernan Hochstrasser; dna with me with Vaitiare Mateos and Juan Pablo de Leo; chattering the news with Leo Arriaga and John Lecanda; Back cover with Luciana Wainer and Alexander Brofft; The riddle game, Your naked city Mara Durón and Yunue Díaz; among others.
Tania Gomez and Viridiana Hernandez. Photo: JDS Agency 267 cities on open television in which they have a presence. Monica Castaneda. Photo: JDS Agency 7 new programs with new talents. Yunue Cuevas and Mara Duron. Photo: JDS Agency
HAS SAID
“Inform responsibly, but do it in a playful, much more relaxed way” – LUCIANO PASCOE, GENERAL MANAGER ADN 40
Vaitiare Mateos. Photo: JDS Agency
But Ailedd Thought
Photos: JDS Agency
MAZ
2023-07-20 07:00:59
#ADN #presents #information #entertainment #program #bar
