Compiled information on PC sales in the second quarter of 2023, indicating that the overall market continues to decline. Meanwhile, Apple managed to increase sales of its Mac computers. True, this result could be artificially promoted.
Compared to the second quarter of 2022, the volume of computers sold decreased by 13.4% in general. This has been the sixth quarter affected by various macroeconomic changes contributing to weak demand in both the private and business sectors. It is companies that are reducing their budgets for the purchase of new computers.
In addition, a large number of computers and components are still being produced due to the pandemic and are now being stored in warehouses. Therefore, it is necessary to sell these stocks, but the demand is not high enough. Meanwhile, Apple managed to increase the sales of Mac computers by 10.3% in the second quarter compared to the second quarter of 2022, making up 8.6% of the total market. Apple sold 5.3 million computers during this time.
Also, the HP brand has managed to increase its market share to 21.8%, although overall shipments have fallen. In the case of Apple, the situation is mentioned that the company had problems with the supply of computers at the beginning of 2022, so this large increase is not so adequate in the general background.
2023-07-19 06:00:00
#Worldwide #sales #falling #Apple
