Phase One 65 Kit: Inspired by an alarm clock product called phase 1 designed by Dieter Rams in 1971.
Less, but better keycaps: It is a keycap design work paid tribute to Dieter Rams. The name of the keycap is taken from the title of the book[Dieter Rams. Less But Better].
Design Team: Openkey Design
Dieter Rams, legendary German industrial designer
He is one of the most influential designers in the 20th century. His life-long design philosophy – “Less but Better” (Less but Better) can be regarded as the most important core concept in his design career.
The design concept of Dieter Rams emphasizes simplicity, with a design order of “Form follows function” in product appearance, and a clean style of neutral colors such as black, white, and gray in color, which also shows German One of the classic features of design. In particular, Dieter Rams has a close relationship with the German home appliance manufacturer Braun. He and the design team have created many classic electrical appliances, such as the famous phonograph, coffee machine, record player, calculator, audio-visual equipment, etc., which are well-known all over the world. Permanent collection of the museum.
Then let’s take a look at the protagonists Phase One 65, Less, but better
After using it for a week, I feel excited, happy, and want to use it all the time!!!
The appearance of the kit and keycaps is retro and simple, even if it is placed on a messy desk, it is the first sight!!
The girls who passed by my desk in the company stopped and asked about this keyboard. (error)
I am also very satisfied with the feel and sound performance. I describe it in eight words[stable and comfortable, thick but not deep]!
In terms of kit design, I think the Openkey Design team is very careful. Dieter Rams will respond with “imitation is the sincerest flattery” after seeing it. In terms of structure, there are some small missing parts, but individuals can also find a way to solve them, which can be regarded as an alternative to achieve the goal of customizing the keyboard by yourself. .
Popular science about Dieter Rams’ 10 principles of good design
The “Ten Principles of Good Design” put forward by Dieter Rams in the 1980s is regarded as the highest standard of design by many designers. Although the design of Dieter Rams was born in the last century, it is still the same as the “Ten Principles of Good Design”. Just like the “big principle”, today, it is also shining, timeless and fresh.
What kind of design is called good design? When the consumer market is flooded with dazzling product designs, as well as confusing sounds, colors and design forms, Dieter Rams believes that unnecessary things in this world have overflowed to the point of “inhumanity”, so he tried in the 1980s Proposed “Ten Principles of Excellent Design”, these ten principles not only summarized his best footnotes when he was the design director of Braun, but also the golden rule of many design juniors.
1. Good design is innovative｜Good design is innovative.
The innovative changes in product design are inexhaustible. People can always inspire more innovative designs through the development of science and technology; and innovative designs always come with innovative technologies.
2. Good design is practical｜Good design makes a product useful.
Consumers buy products for the purpose of use, not only to consider the practicality of the product, but also to meet the psychological and aesthetic needs of consumers. Therefore, as a designer, you should find a way to make the product more practical, and discard other redundant functions or designs.
3. Good design is aesthetic｜Good design is aesthetic.
The aesthetics of a designed product not only creates a sense of pleasure in use, but also affects the user experience of consumers. However, only sophisticated design can fully demonstrate the aesthetic strength of a product.
4. Good design makes the product understandable｜Good design makes a product understandable.
The highest state of good design is to “let the product speak for itself”, so that people can clearly understand its structure when they see the product, and increase the communication bridge between the product and users.
5. Good design is quiet｜Good design is unobtrusive.
A good design is to meet people’s needs, it is a tool, not a pure decoration or artwork. Therefore, when designing a product, it is necessary to clearly and accurately strike the balance between functionality and decoration, and leave the imagination space for users to define the product themselves.
6. Good design is honest｜Good design is honest.
Good design products will not make false promises to consumers, nor will they use any exaggerated and false ways to make products look more innovative, add more functions, or be more valuable.
7. Good design is long-lasting｜Good design is long-lasting.
Good designs will not have any doubts about being out of date or out of season, because they are not fashionable products in the name of fashion. Even under the impact of today’s fast fashion trends, good designs can still stand firm as classics.
8. Good design is thoughtful in detail｜Good design is thorough, down to the last detail.
In the world of design, there is no such thing as “do whatever you want” or “to be perfected”. Only by completing the product carefully and step by step can we show respect for consumers.
9. Good design is environmentally friendly｜Good design is environmentally friendly.
Whether it is to protect environmental resources or reduce unnecessary tangible and intangible pollution, try to protect our home with design and make the greatest contribution to the earth.
10. Good design is as simple as possible｜Good design is as little design as possible.
A good design will focus on the essence of the product, focus on making “less but better” refinement, and return the product to a pure and simple state.
Design disciples who follow Dieter Rams
Perhaps the “Ten Principles of Good Design” summarized by Dieter Rams is too precise and perfect, not only for British minimalist master Jasper Morrison, Japanese designer Naoto Fukasawa, German industrial design talent Konstantin Grcic, and former Apple design chief Jonathan Ive and other design juniors As a standard, they have become the most loyal super fans of Dieter Rams. Even Steve Jobs, the founder of Apple, admitted in an interview that Apple’s products are indeed a tribute to Dieter Rams’ simple design and functional models.
Spanish artist Pablo Picasso once said: “Good artists copy, great artists steal.” (Good artists copy, great artists steal.) French designer Philippe Starck (Philippe Starck) once asked Dieter Rams The mischievous yelling “Apple is stealing your stuff” sparked a wave of public opinion in the design circle. On the contrary, Dieter Rams himself didn’t care and responded easily with “imitation is the sincerest flattery”, which cleverly echoed Picasso’s famous saying.
Reference URL:
https://everylittled.com/article/78839
https://thought-for-the-week.com/2019/05/23/less-but-better/
https://www.zfrontier.com/app/flow/2g8QlmxGvkbo
https://www.zfrontier.com/app/flow/2lo60QLmLKzK
