Warner Bros. Pictures must be absolutely broke when it comes to the Barbie movie marketing campaign. After a series of premieres held around the world, the cast recently traveled to the UK for a premiere, with London turned pink to mark the occasion.
Across the city, landmarks were turned pink, and in the process, the OXO Tower, London Eye, Nelson’s Column, and various other buildings around the city acquired a pink hue to mark the film.
In addition, red buses are painted pink, as are black taxis, and in terms of public transport, there are Barbie stickers on certain tube stations. There’s even a pink version of the Doctor Who TARDIS in the wild.
Check out some landmarks and pink variations here, by Reddit useru/drsouchansupply.
Needless to say, if you didn’t know that Barbie will debut on July 21, 2023, you probably are by now.
