Esports organization Oxygen Esports has revealed its rebrand.Seeing the team represented by a new logo and visual style, the announcement on the rebrand noted that it“Scaping out our growth and tying our new franchises Boston Breach and Boston Uprising to Oxygen.
Rebranding by Co-Founder and President Murph VanderveldePress releaseIt also explains how the design came about.Vandervelde says: “The hurricane connects to our namesake oxygen, while also retaining the O. The X connects our Boston Breach branding to the logo as well as the X in OXG, while serving as the eye of the storm.
he continued: “The intention behind the logo is to embrace the duality of nature: On the one hand, nature is calming, restorative and nourishing. This is reflected in our commitment to building an engaging fan community and through our esports programming and academy Systematic development of the next generation of esports stars. On the other hand, if you challenge nature or find yourself on the wrong side, it is destructive and powerful. The more sinister side of nature symbolizes our commitment to competitive excellence .
What do you think of the Oxygen Esports rebrand?
