URSU9 is the latest business of soccer player Cristiano Ronaldo. In addition to his brand glasses, underwear, a hair transplant business or your luxury hotel chainthe Portuguese launched in Madrid, Spaina new bottled water company. However, the athlete and businessman is targeted because some of the characteristics of the product, used to promote its saleseem not to be as true as it says.
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The advertising for bottled water explains that it is alkaline water, —the most alkaline in Spain— with a pH of nine. During the promotional event for the product, dietitian-nutritionist Aitor Sánchez He said he described this type of water as “promising”. However, according to Juan Revenga, dietitian-nutritionist, biologist, consultant, professor at the San Jorge University, there are scientific studies that ensure that alkalinity has no health benefit.
In addition, it explains that the effects of a certain food or nutrient are regulated in regulation RE 432/2012, establishing a list of authorized health claims for foods and in it there is no claim that authorizes alkaline water.
What is the name of Cristiano Ronaldo’s watermark?
Water URSU9 takes its name from the municipality it comes from: El Oso, in Ávila, Spain, for Ursu means bear in Latin. The nine has to do with its alkalinity. However, when reviewing the promotional video where they show the place where the water is collected and contrasting it with El Oso, the places seem to be totally different.
According to El País of Spain, the landscape of the video, in which the waterfall is observed, is located in Portugal, in the Serra do Açor and not in El Oso, Spain. Despite the fact that a large number of the athlete’s followers realized that the water source corresponds to the Cascata da Fraga da Pena, in the footballer’s native country, the company has not reacted to the comments. Some Internet users even asked “not to use images from Portugal to promote Spanish products.”
Besides, the water is not as alkaline as advertised and therefore does not give credence to the second part of its name either. According to Revenga, who studied the water for his article in the Spanish newspaper, after making the corresponding measurements to determine the pH of URSU9the highest pH reading was 8.6 and not 9.
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“It is a significant difference when it comes to the pH scale, since the values we use actually correspond to those of a logarithmic, non-linear scale, so that, for example, for something to have a pH of 6 means it is 10 times more alkaline than if it had pH 5 (…). Therefore, pH 8.62 versus pH 9—a difference of 0.38—implies an alkalinity three to four times lower than advertised,” he explained in his article.
So, the product would be being sold without granting the benefits that the brand ensured from the beginning and the advertising delivered to consumers would not be entirely true.
2023-07-12 03:25:29
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