JKN launches the Superstar Marketing strategy to accelerate marketing communications through all channels, joining forces with MUT to stimulate the purchase of Commerce products to drive sales growth as targeted.
‘JKN Global Group Public Company Limited or JKN’ launches Superstar Marketing strategy to create awareness of the strengths of Anne Brand products in the form of D2C, together with the team of Miss Universe Thailand, representatives of beautiful women from 77 provinces and City Director to stimulate the demand for products. 24 hours a day through distribution channels JKN18, JKN-CNBC, JKN Hi-Shopping and Social Commerce all platforms of the company group Drive sales in the Commerce group to reach 300 million baht as targeted.
Mr. Chakkaphong Jakrajutatip Chief Executive Officer and Managing Director, JKN Global Group Public Company Limited or JKN Revealed that from the business plan in the second half of the year that aims to grow the Commerce business group with a goal of 300 million baht, the company aims to drive growth through Anne Brand through the implementation of the Superstar Marketing strategy to create product awareness. By using presenters, actors and actresses to represent the brands in each product group, including ‘Now-Nisanart Sornsuek’ and Olig Fiber Plus (Olic Fiber Plus), ‘Pamela Bowdent’. as a presenter Prima Collagen plus (Prima Collagen Plus), ‘Colonel Bird Col. (Special) Wanchana Sawasdee as a presenter for health food supplements Herb Cordy, ‘Kong-Saha Rat Sangkapreecha, ‘Kelly Thanapat’ and ‘Shane-Nattawat Plengsiriwat’ is a presenter for Hair Now products, etc.
It also seals strength with ‘Miss Universe Thailand’ or MUT and City Director to bring representatives from each beautiful woman across the country in 77 provinces to join in marketing communications, emphasizing the strengths of products that select natural extracts and the production standards of factories that meet international standards, including GHP, HACCP and ISO22000 reflect product quality. To target groups covering all genders and ages and people who love health. Take care of yourself at a reasonable price through Direct to consumer or D2C formats 24 hours a day and sell products through JKN18, JKN-CNBC and JKN HI-Shopping broadcasted via IPTV channels 3BB and AIS Play, including all social commerce platforms of the company. Both Facebook, IG, Tiktok are confident that sales will grow by 300 million baht as planned.
