After Meta launched Threads on July 5th, nearly 30 million users switched to Threads in just one day.
According to experts, the turmoil in the Twitter platform causes many of the company’s users to consider leaving the platform, and research conducted on previous transitions to social media platforms shows what might await Twitter users.
The University of Maine conducted research to assess the transition of users from one platform to another, and by asking the participants about their experiences in navigating through these platforms, the study showed some factors that lead to the success and failure of the platforms.
The following are the most important of these results, according to what was reported by the “The Conversation” website:
The transition battle is arduous and difficult at its beginning
Creating a new community on a new platform is an uphill battle. In the critical early stages of moving from one platform to another, users have to coordinate with each other to encourage contribution to the new system, which is really hard to do, and usually many refrain from leaving the old platform until they leave. their friends.
For this reason, the death of the Twitter platform will not be easy and will be a slow and gradual process.
More challenges
Any transition is likely to face many challenges such as loss of content, changing community rules. But Twitter is not one community, it is a collection of many communities, each with its own rules and motivations. Some communities may be able to transition more successfully than others.
Post content on more than one platform
Many users may not want to leave Twitter and move to Threads all at once, so they start posting their content to Twitter and Threads at the same time and this makes the transition process slow.
2023-07-09 22:54:30
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