Apple’s highly anticipated iPhone 15 Pro Max is expected to come with a higher price tag compared to its predecessor, the iPhone 14 Pro Max. According to technology analyst Jeff Bo of Haitong International, the larger of the two upcoming models is likely to see a price increase beyond the iPhone 14 Pro Max model’s current $1,099 price.
While the exact reasons for the price increase are not specified, industry insiders suspect that the enhanced features of the iPhone 15 Pro Max are contributing factors. It is rumored that the device will feature a periscope lens, which is a significant improvement over the 3x zoom capability found in the iPhone 14 Pro Max. This periscope lens will allow users to enjoy 5x to 6x optical zoom, allowing them to shoot in a more versatile and high quality way.
A periscope lens system typically includes a primary lens to capture the image, and then a mirror or oblique piece of glass that reflects light at a 90-degree angle toward a secondary lens that directs it to the image sensor. This arrangement requires additional space inside the smartphone due to the sideways orientation of the image sensor and secondary lens, which can contribute to the increase in cost.
According to Pu, the iPhone 15 series is expected to start mass production in August, matching Apple’s traditional launch schedule. This indicates that the iPhone 15 series may be officially announced in September. Bo also predicts that Apple will manufacture about 84 million iPhone 15 series in the second half of 2023, and the professional models are expected to be the most requested devices in the first months after their launch.
And rumors about the iPhone 15 series indicate that all four models, including the Pro Max version, will feature a USB-C port, Dynamic Island technology, and a more curved frame, which is expected to provide the upcoming iPhone 15 Pro Max from Apple at a higher price than its predecessor, the iPhone 14 Pro Max That’s according to technology analyst Jeff Bo of Haitong International Securities. It is possible that the improved features of this model, such as the periscope lens, are the reason behind this price increase. This lens is expected to feature a significant improvement in zoom capacity compared to the previous model, and allows for more versatile and high-quality imaging. Using the periscope lens system requires additional space inside the smartphone, which increases its cost.
Apple is expected to start mass production of the iPhone 15 series in August, and to be officially announced in September. Rumors indicate that all four models, including the Pro Max version, will feature several improvements, including a USB-C port, Dynamic Island technology, and a more curved frame. Bo expects that about 84 million iPhone 15 series will be produced in the second half of 2023, and that the professional models will be the most demanded in the first months after their launch.
