The end of the most glorious era in tennis history is just around the corner. Con Roger Federer y Serena Williams retired, Rafael Nadal without a return date and Novak Djokovic closer to 40 than 30, the sport of racket faces the future with the logical uncertainty of who will take the baton to retain and expand interest and the hearings.
There is no shortage of candidates, with Carlos Alcaraz and Iga Swiatek as faces of the present and future, but what the tennis industry seems to be clear about is that it has to make its content more attractive. Reach a young audience and excite.
The crisis in which a competition as historic as the Davis cupwith the shock of Gerard Piqué , is proof that the tennis product is mortally wounded without the stars. At the other extreme is the Making Cup, the tournament created by Roger Federer that concentrates the crème de la crème during a weekend and that each year adds more and more followers. The success of the Laver lies in the fact that the best tennis players want to play it and in its staging, with the players of each team watching and animated live and with cameras everywhere: on the net, on the bench, in the gym, in the dining rooms…
In the 2022 edition, the tournament left a photograph to remember, with Federer and Nadal shaking hands, crying uncontrollably, in the farewell to the Swiss slopes. But the cameras went deep into lthe catacombs of London’s O2 Arena Looking for different images. Federer and Nadal were seen having a leisurely meal together before their doubles match, the players warming up in the gym and celebrating points in their rooms inside the facility.
Nadal’s appearance in Break Point, from Netflix
A few months after Federer’s goodbye, Break Point was released on Netflix, a series to get to know the intimacies of the circuit. With first-hand testimonials and with the cameras entering where they never can, in the daily life of the players during the most important tournaments in the world, Break Point portrays the 2022 of the tennis players called to dominate the circuit in the coming years. They are Kyrgios, Berrettini, Alcaraz, Sakkari, Badosa…
In the chapter of Roland Garros appears a pre-final scene between Nadal and Casper Ruud. In it, the Spaniard is seen running from one end of the corridor to the other, warming up his muscles and with a face of concentration unbecoming of a player who is about to go out on the court to play his thirtieth Grand Slam final. Ruud looks at him like one who looks at a Martian..
The pull of the new relationship between Tsitsipas and Badosa
In recent days, tennis has witnessed the Tsitsidosa boom. The sentimental relationship that Tsitsipas and Badosa have started is occupying a large part of the conversation: Although it has little to do with the purely sporting, the tennis industry is aware that this type of gossip helps to spread the impact.
Just look at the Mallorca Championship and Wimbledon social media accounts, with numerous posts about the Greek and the Spanish. What if a hug, what if a caress, what if an interview on the track after a game. One of the most viewed tweets so far at Wimbledon, with almost a million impressions, is of the two training together.. The couple, for now, does not shy away from media attention. And tennis celebrates it.
Inside the gyms
In addition to the premiere of Break Point, in this 2023 tennis fans have been able to peek into the bowels of Melbourne Park during the Australian Open and in the heart of Philippe Chatrier at Roland Garros. Eurosport broadcast practically daily images captured by the camera placed in the gym, place of laughter, also of tears and strange moments.
Cameras at the Grand Slam captured Swiatek lying on a mat sleeping and then doing an exercise to improve her eyesight with a ball bouncing back and forth, as if she were being hypnotized.
Another example, this time from Australia, was with Andrey Rublev, devastated after losing in the quarterfinals to Novak Djokovic. He was on a stationary bike to reduce lactic acid from his muscles and sought comfort from his trainer, the Spanish Fernando Vicente. Some images that a few years ago were almost impossible to see and that little by little are becoming more common.
Nacho Encabo is a sports editor at Relevo, a specialist in tennis and the Olympic Games. Born in Madrid, he studied Journalism and Audiovisual Communication at the Rey Juan Carlos University and began as an intern in the sports section of El Mundo in 2011. Shortly after, knowing German opened the doors of the dpa agency, where he worked as a special envoy to the Olympic Games in London 2012 and the Winter Games in Sochi 2014, the European Championship in France 2016 and the World Cup in Russia 2018. In between, he covered the four tennis Grand Slams, the 2015 Beijing World Athletics Championships, Grand Prix Formula 1 and countless LaLiga and Champions League matches. He has also worked as a reporter for El Independiente and traveled to the Tokyo Olympics on the Spanish Olympic Committee team. …
2023-07-08 09:01:49
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